American Dream Essay

Another prop used to represent the truth is the flowers. This makes the ending of ‘Death of a Salesman’ effective because when Happy and Biff come home after leaving their dad alone in the restaurant they were meant to eat in but instead left with some girls, Happy comes home with some flowers for his mother, Linda. Linda knocks the flowers out of Happy’s hands out of anger. Linda starts to clean up the mess she has made then realises she has cleaned up enough of her sons messes â€Å"Pick up this stuff, I’m not you maid† Linda says. Then the stage direction says â€Å"Happy turns his back to her in refusal. Biff slowly moves over and gets down on his knees, picking up the flowers† which explains another failure of the ‘American Dream’. I think this proves the difference between the two brothers and how Biff kneels indicating that he can accept the truth and knows that he can’t achieve the ‘American Dream’ whereas Happy is more stubborn like Willy into believing the dream so Miller intends he is destined to go in the same direction as Willy, which is another failure of the ‘American Dream’. Another failure of the ‘American Dream’ is that Happy follows in his father’s footsteps after he knows what happened to him which led to his suicide which makes the ending of the play effective because this play about Willy could repeat it self but would be about Happy. Happy in a way is brainwashed into thinking that he can reach the ‘American Dream’ easily because Willy said you just need to be well-liked and masculine when he was younger. Happy is trapped in his own world creating the same tragedy which has already been lived by his father Willy Loman. It also makes the ending of the play effective because Happy still believes in this ‘dream’ when it might not even be real as he doesn’t know anyone who has achieved it. On a materialistic basis, Willy has worked all his life to realize the ‘American Dream’ but still fails to do that which makes the ending effective. Willy purchases some seeds for his garden and begins to plant them late at night which is another prop which represents the truth. I think Miller’s intention here was to show the audience that he is close to his suicide but realises that he needs to leave something real and living behind for his family to remember him by. We also know that Willy is close to his suicide because he is planting the seeds at the wrong time of the day, which again I think Miller’s target here was to give more clues to the audience that Willy was very serious about committing suicide soon. I also think that the seeds that Willy plants are symbolic in a way to another failure of the ‘American Dream’ because this was Willy’s desire to grow big and tall ironically just like the plant eventually would. At the end of the play Willy is talking to Ben while he is planting the seeds. He talks about how big his funeral will be before he is even dead making the end of the play effective because he’s dreaming about depressing things that will happen after his death for example what his funeral would be like. To be more specific how many people there would be from all over America. This is another failure of the ‘American Dream’ because Willy shows that he has definitely given up on this dream that he had talked about all his life implying that he is going to kill himself. He is selling himself off and valuing himself and he acts as if he is making a business deal with himself. He also talks about how much money Biff will get and that he will be in front of Bernard again in terms of money. Bernard was their neighbour who was a clever boy and went to the same school as Biff and Happy. But back then, in the past Willy influenced his sons to just concentrate on being popular so they could accomplish the ‘American Dream’ as soon as possible which is a failure of the ‘American Dream’ because there is a lack of personality from both Biff and Happy. The stage directions are another significance in the play to represent the failures of the ‘American Dream’. At the very end of the play it mentions that the hard towers of the apartment buildings rise into sharp focus. I think Miller illustrates that even though Willy has now gone forever and is dead, the things that Willy hated the most will still be there and the society will move on which is a failure to achieving the ‘American Dream’ because he has given up on himself and letting society win over him. In the video each time Willy went back into the past it was always set in the garden where it was bright. The contrast of colours between the clothes that were worn were the colours of the American flag. But in the past the colours were bright colours of red blue and white whereas in the present the clothes worn were more faded and dull colours. I think the costumes designer’s purpose here was to show the difference between the present and the past. I also think that the costume designer used bright colours in the past to illustrate that there was more hope for Biff and Happy to achieve the ‘American Dream’ back then. I believe that the audience might respond to the faded colours of clothes worn in the present meaning that the clothes were old, demonstrating that the family could not afford to buy new clothes and other luxuries and this reflects a failure of the ‘American Dream’ in the film. The ending of the play is effective because it’s a tragedy how Willy still believes in the ‘American Dream’ after all he has been through and all the lies he has made up to accomplish this dream. There are many failures of the ‘American Dream’ which makes the ending of ‘Death of a Salesman’ effective because all these failures are revealed at the end of the play. Overall I think that Arthur Miller makes ‘Death of a Salesman’ an effective ending in terms of presenting the failures of the ‘American Dream’ by revealing the truth at the end of the play. The ending of the play is appropriate because it unravels all the unknowns throughout the play explaining why things happened and reasons why Willy, Biff and Happy had failed the ‘American Dream’ .

Article Analysis Essay

This article gives us an insight on whether how a society in a specific country especially like of China can have a say on what their government is doing especially on projects that in return might have an effect on their lives, and also giving added revenue to their government and at the same time protecting the lives of their citizens. Even the social activist like Xue ye of the Beijing – based Friends of Nature had stated that â€Å"We are weak, but we have a chance.† He already knew that it would be hard for them to convince the villagers around the place where there is a project or a construction that has to be created by the government. There may be some factors, which may take effect if the projects will continue. That is why it must be thoroughly evaluated first by all sectors before they allow it to pursue. They must not think on the benefits alone upon the relocation but through a lifetime perspective too. It is not only their future but also for the future generation of their country. The whole article is a depiction of social construction regarding the issue of trade and industry. There are different evidences and justifications that the author has redeemed. He also stated his own opinion and ideologies regarding the issue, which somehow important to the whole article because it will state the stand of the author in representation of the society based on the evidences that were found and researched. From all of this, the whole article shows the facts and data exist within the situation will state its own ideologies and perceptions of the social realization. It means that the author has its own depiction of truth and accuracy of facts and data that he has stated whether it is for or against the authorities of the society. Reference (Author). (Date). Power to the People. (Publisher)

Analysis Of Sweat By Zora Neale Hurston English Literature Essay

Analysis Of Sweat By Zora Neale Hurston English Literature Essay All through literature and stories, words and characters will always represent different meanings and symbols. Readers will continue to venture deeper and deeper into the meanings of the words a writer puts on paper. The writer of the story may not even have a deeper meaning to the writing but we as humans have a need to explore. The short story known as â€Å"Sweat† by Zora Neale Hurston may also be one of those types of stories. The short English literature story â€Å"Sweat,† written by Zora Neale Hurston, shows Sykes as the husband of the leading character Delia in the story. During the story it seems as though Sykes gets easily upset and angered at his wife Delia.  Ã‚  Sykes takes his frustration out on Delia all throughout the story by hurting her physically, cheating with another woman, and teasing her with one of her biggest frights, which are snakes.  Ã‚  Even though Sykes’ behavior should not be accepted or followed, he possibly could show signs of a mental problem that is not fully addressed or dug into during the story. Sykes may also feel threatened because Delia is the sole provider of the house. He wants to feel as if he still has the â€Å"man† power and control over the marriage. More often than once he tries to take Delia and make her feel lesser to him as he feels it should be.    During this time many women may have backed down after being yelled at or threatened by their husbands but Delia did not back down however. She took a stand against Sykes by saying to him,†Mah tub of suds is filled yo’ belly with vittles more than yo’ hands is filled it.  Ã‚  Mah sweat is done paid for this house and Ah reckon Ah kin keep on sweatin’ in it† (Hurston 408). In the story the reader can almost tell and feel that Sykes also does not want to be reminded that he was unsuccessful in making a complete family or the fact that he has failed to take care and provide for his family. Betty Nosa m writes in the book, â€Å"Sweat, Looking for a Man`s place†, â€Å"In Sweat, the husband named Sykes is frequently exposed to his let down and failures to provide for his family, his wife by her recurring talks of ‘her’ carriage, pony, other physical items† (Nosam 66).   Hollering, screaming and yelling all seem to fail, which will make Sykes feel the need to resort to other means of making Delia listen, violence.  Ã‚  All Through the story Sykes will be threatening Delia and informing her that he will hit her physically in one way or another. Author of the book,  forming a Straight punch with a curved fist, Loren Bruckheimer, will explain how, â€Å"Zora Neale Hurston uses descriptions of the whip to propose a people of manliness expressed in an over powering nature and deeply seeded in ethnic tyranny† (Bruckheimer 44).  Ã‚  This would imply that Sykes hits Delia only because the only way of manliness that he has known is the kind that th e white townsmen seem to portray.

Law - Affirmative Action Policies Essay Example | Topics and Well Written Essays - 500 words

Law - Affirmative Action Policies - Essay Example iduals with no consideration of race, sex, color, national origin, religious creed, ancestry, marital status, mental disability, sexual orientation, age, physical disability or learning disability (Schmidt, 2008). Therefore, organizations will not demand for genetic information from its employees or job applicants. The demand for such information leads to discrimination against the person on the foundation of hereditary information in an employment situation (Schmidt, 2008). Furthermore, anyone with a previous criminal conviction will not be discriminated or aligned with the crime in employment conditions. It is therefore, the goal and purpose of action policies to ensure equal opportunities to all. Organizational policies, which entail employment applications, job specifications, job structuring, job qualifications, recruitment practices, counseling, grievances procedures, layoffs and terminations should be undertaken without discrimination of any form (Sander, 2004). In order to ensure that there is no discrimination; affirmative action policies will help monitor the whole process. The hiring difficulties that are experienced by the older persons and those who are physically disabled are recognized by these policies through establishment of a plan of action that eliminates employment obstacles and actively recruit members from the discriminated minority group (Sander, 2004). This is aimed at protecting such group of persons and achieving their full participation in the workplace and therefore, such policies are still needed. Affirmative action policies give favored treatments to the minorities in the society and should be retained because of the desirability of diversity in the society (Sander, 2004). Such diversity will be completely lost if it is left to probability. Through these policies, the disadvantaged in the society will get a boost and thus be able to stand on their own. Furthermore, affirmative action policies represent people at areas of learning

Innovative Organisations Essay Example | Topics and Well Written Essays - 2500 words - 2

Innovative Organisations - Essay Example Its global business far outstretches total sales, leading by about 74% of the total Topcon sales, as per the 2008 fiscal year annual report. Topcon produces many No. 1 products in the international market in the line of Positioning business, Eye Care business and Finetech business. Electronic Total Station in the Positioning business segment is holding the largest share in the global market for providing functionality and performance; it is cost-effective and has product range. The company’s major competitive strategy, according to the company President, Takashi Yokokura, is providing the No. 1 products worldwide quicker than its competitor companies. It has followed â€Å"TM-1† (Time to Market No. 1) business functions to minimise operational processes time to half, speed up business and set benchmarks in quality. Focus is more on increasing technological acumen and marketing functions. Operational processes in R&D, product quality and cost competiveness will be speeded up to attain the specific target of TM-1 Company. Topcon Group’s future growth depends on speeding the product in as less time taken as possible to reach market. Only by following this strategy, Topcon can boost its profit by exactly predicting market requirements and delivering products hassle-free, exceedingly satisfying its customers. In positioning business, Topcon is integrating different technologies – electronic and laser technology into its backbone technology – optical technology, thus, enlarging its business domain with machine control, image analysis and GPS technologies for high-accuracy 3D position information. Topcon has once again set standards by introducing GPT-9000A Series in Total Station. Topcon’s total station is a positioning tool that exactly marks measuring points, offering correct and graphic 3D position displays. The

Case study about Starbucks (marketing) Assignment

Case study about Starbucks (marketing) - Assignment Example This report will be solely based on the Starbucks case study and will focus on how the specialty coffee player can better survive and survive in the industry. In order to do this, this paper will look at the historical performance of the company, noting the company's strategies in response to its external market. The first portion will provide an account on how Starbucks has prospered and gained wide success in the early 1990s. Next, this report will look at the changes which have transpired in Starbucks market which significantly differentiates it from the 1990s. Through this analysis, this paper will evaluate why the customer satisfaction rating of the specialty coffee retailer declined. Lastly, Starbucks problems will be identified, stressing on how they can be reconciled and remedied. The success of Starbucks in early 1990s has been well documented. The main idea of its "founder" Schultz is to create a third place for the Americans to stay. It should be noted that during that time, Americans are confined to only two destinations-work and home. Schultz then wanted to create a place where the people can relax and enjoy themselves alone or with other people. This business concept has been instrumental in the success of the business organization in the early 1990s. Schultz did not just envision a retail shop which specializes in selling coffee but in creating the proper "ambiance" and strategies in order to convey the "Starbucks experience." Starbucks has operated in a three pronged strategy in order to capture its target market. First, the company concentrates in offering the best coffee in the US by sourcing its coffee beans from Africa, South America, and Asia Pacific. In order to ensure that it is distributing the highest quality coffee beans, Starbucks takes control as much of its supply chain as possible. This means working directly with the growers, supervising the roasting process, and controlling the distribution process worldwide. Secondly, Starbucks have focused on delivering excellent customer service to complement its products. It should be noted that the company's baristas are well trained in entertaining and dealing with the customers. The company believes that the Starbucks experience is not just a matter of delivering quality coffee products but excellent customer service. Thirdly, the specialty coffee retailer also invests in completing the experience by creating the appropriate ambiance. Starbucks has created an atmosphere which is inviting for its customers. In the words of Day, "People come for the coffee but the ambiance is what makes them want to stay." Consistent with what is emphasized in the course, it can be seen that the product offered by Starbucks is comprised of a tangible component, intangible component, and a symbol component. The tangible component, the substance, is addressed by Starbucks' quest in producing and delivering the highest quality coffee in its stores. As discussed above, it becomes an essential component of the value proposition and strategy of the company. The second component, which is service, is exemplified by the company's pursuit in offering

Roles and Function Paper Essay Example | Topics and Well Written Essays - 500 words - 1

Roles and Function Paper - Essay Example Planning for emergencies is also a management function. Organizing the health care services and staff is another important management function in health care setting. Leading the staff is another function of management where meeting need to be held with staff to give them instruction and direction. Controlling is the final function where the team of staff needs to be built and maintained. Controlling risky and emergency situation is also a function of management. Such functions are highly useful in managing me in my previous job. I have planned my working schedule well once I was working. I have planned how to meet the patient’s need and the goals of my employer. I was well prepared for uncertain situations. I was well organized in my work and I used to follow my work schedule and requirement properly. Also my co – ordination with staff and patients was good because I thought it made my profession efficient. Controlling my behavior, emotions and attitude was more of benefit for me while working. The health care function manager needs to perform many functions. The most important function of a health care manager is maintaining the smooth operation of the health care system of the organization. Like any other business, health care sector need good management to run it smoothly. Planning, directing, coordinating, supervising are all needed for an effective running of a health care service centre. In a diversifying health care sector, there may be employees from different backgrounds and co – iodinating and leading them is not easy. According to( Lavey,2007,pg.363-74) â€Å"The natural population growth, aging of the population and consumer revolution have all increased the demand for health services in public hospitals†. Specialized skills and knowledge is essential in diversified health care sector. These are some information analyzed from the class. This class is of

English Essay Example | Topics and Well Written Essays - 250 words - 60

English - Essay Example One of the topics that I will be involved in research about it is microfinance. It involves providing of banking services to the low-income earners. It is evident that microfinance enables the low-income earners to be self-sufficient by providing a means of insurance, saving money and borrowing. My research on the topic will boost my marketing skills in the bank sector and I will be able to add more value. The other topic that I will be involved in research about is psychology. It entails the scientific study of human mind and its functions. It is apparent that the research on psychology will help to improve my marketing skills and I will be able to handle different people. Also, I will be able to know the reasons behind the people’s preferences in the business world. For my essay to be factual, I will refer information from the books of Sarkar and Sundaresan about microfinance. I will refer my research on the topic of psychology from McKenna book of business psychology and organizational

Critical evaluation and incorporation of change management tools for Essay - 1

Critical evaluation and incorporation of change management tools for Kiribati - Essay Example An acute managerial crisis may be implicated in the observed multi-perspective problems of Kiribati. Kiribati, therefore, serves as an ideal case study on emphasising the role of management in realizing the development of a particular state or people. A proper analysis of the problems facing this state and their possible solutions is a milestone in management. Some problems facing Kiribati includes; (Goldberg, 2013). Infrastructure is of great concern in Kiribati. There is only one road passing through Kiribati and the name of the road is unknown. Also, the available airstrip is poorly developed and very dusty. The airport is serving as children’s playground as children run after the landing plane. Poor infrastructure has limited access to the rest of Kiribati and hence low exploitation of its resources. Other infrastructure such as electricity is not mentioned, implying that the state might be experiencing no real economic growth. Industrialization in such a setup is a real mystery. Poor infrastructure in Kiribati has closed the region to the rest of the world as there is limited access to the region and its resources (Goldberg, 2013). Ecoterrorism is a term coined by Kiribati President Anote Tong.It refers to gradual and progressive advancement of Pacific Ocean water to the island. The president notes that there is an estimated 3mm rise in ocean water per year. Kiribati Island is therefore referred to as the drowning island. The ecoterrorism, therefore, puts the president in a great dilemma. On one hand, the president has a responsibility of attracting foreign investors. On the other hand, he has a to devise a plan on how to move the I-Kiribati to a safer destination to protect them from future drowning. Very few investors apart from the fishing company can accept investing in such a place. The I-Kiribati lives in great fear of the ocean. The ecoterrorism forms one of the worst problems to Kiribati (Goldberg, 2013). Kiribati is faced

Creation Myths of Religion Research Paper Example | Topics and Well Written Essays - 1250 words - 1

Creation Myths of Religion - Research Paper Example For example, big bang theory succeeded partially in explaining the evolution of universe. But it failed to give an accurate account about the creation of matter in this universe. It says that hydrogen clouds and dust particles were there earlier which transformed in to this universe after lot of expansions, contractions and explosions. Religions on the other hand have better explanations about the origin of this universe. Religions believe in the superpower of God and they have no doubt in assuming that God has created this universe. However, different religions believe in different Gods. Moreover, religions have different opinions about the methods adopted by the God for the creation of this universe. This paper analyses religious views about the creation of this universe. Christians believe that God created the universe and the entire things in the universe including living and nonliving things. They believe that God has three different forms; father, Son and the Holy Spirit. Even though Father created the entire universe, Son got the authority to look after the people in this universe. In Genesis first and second chapters of Holy Bible, the creation incidents were mentioned. According to the information available in these chapters, God created this universe and the whole things available in this universe. Initially the earth was shapeless; however, God gave shape to this universe with the creation of water and other land objects. The darkness of this universe was removed by God with the creation of light. â€Å"God said, "Let there be light". And there was light. God divided the day from the night, naming them day and night. This was the first day and God saw that it was good† (Creation Stories).The creation continued till the seventh day. On the second day God created heavens which separate water from earth. Same way God created dry land, plants, animals and other living things in the following

Gabriel Oak Essay Example for Free

Gabriel Oak Essay How do you account for Bathshebas choice of husband when she could have married either Gabriel Oak or William Boldwood? Bathsheba married Troy because he offered her an exciting lifestyle full of lust and venture. On the other hand, she rejected Oak and Boldwood because they offered her a secluded life of security in a traditional living. The book was written in episodes for a Victorian magazine. People of the times expected a happy ending, Hardy wanted to please his readers but incorporate the hardships of life at the same time. He structures the book so that Bathsheba is dragged through her misfortunes and undeserving men, whilst throughout the duration of the book the readers still feel that Bathsheba should ultimately be in wedlock with Gabriel. This is clever of Hardy because despite the tragedy of death there is love to sooth the mind. In the time in which the book was written, men and women were only allowed to be together if the Lady has a chaperone, this was the socially accepted thing. Therefore, if a man got a woman pregnant it would be unacceptable of him not to marry her. Hardy felt that women were treated badly in the eyes of society. He felt that when women were married, the behaviour and character of the man they were married to shaped their lifestyles. In the Victorian period, women who did not marry found it very hard in society. They depended on their own financial security and were looked down upon because they were not married. He felt that women were swept up in the excitement of new love and lust and when they were married without true love, they would regret the mistake for the rest of their lives. Scarlet fever was the nickname for the obsession that the local girls had for the officers in the regiment who settled in their town, their scarlet coats being the basis of this nickname. Hardys Aunt Martha was in fact one of the victims of Scarlet fever. She ran off with a cavalryman, John Breton Sharpe. This may have been his inspiration for the character of Troy: attractive and exciting on the outside but fickle and insecure on the inside. When Troy and Bathsheba first meet, in chapter 24, the corner of her dress gets caught in his spur and as they struggle to untangle themselves he is very bold and brazen to her. He makes flirtatious comments that appeal to her vanity, Thank you for the sight of such a beautiful face! Although Bathsheba is flattered by his compliments, she does not know how to handle his over confident behaviour and is eager to get away because she is alone with a single man in the dark; with a reputation to uphold. She suggests that he is only entangling her dress further so that he can keep her there, O, tis shameful of you; you have been making it worse on purpose to keep me here you have! After he finally looses the dress from his spurs, he is even as daring as to make a reference to marriage, I wish it had been the knot of knots, which theres no untying! This makes her even more desperate to get away and on her retreat he makes another remark that makes him ever more attractive to Bathshebas vane nature, Ah, Beauty; good-bye! When Bathsheba, returns home, she learns from Liddy that Troy is high-born and very intelligent; He was brought up so well, and sent to Casterbridge grammar school for years and years. , Hes a doctors son by name and an earls son by nature Nobility of blood will outshine even in the ranks and files. Already, Bathsheba is attracted to Troys Redcoat exterior and his bold flirtatious manner. At their next meeting, Troy succeeds in dazzling Bathsheba with his witty remarks about men and their love for women; Probably some one man on an average falls in love with each ordinary woman such a woman as you a hundred men will always covet and once again he showers her with compliments; I would rather have curses from you than kisses from any other woman. Troy finally achieves to bewitch Bathsheba in chapter twenty-eight. When Bathsheba and Troy meet in the ferns, Troy impresses her with his skill with a sword. He tells her that the sword he is using is blunt when really it is razor sharp; No edge! This sword will shave like a razor. Troy takes the liberty of slicing a caterpillar that had settled on Bathshebas chest and cutting a stray lock of her hair. At this point, Hardy may have been influenced by the poem written by Alexander Pope called The Rape of the Lock. In this poem, Pope writes about a man named Lord Fermor, who cuts a lock of hair from the Lady Arabella except for the loss of your hair, which I shall always name in reverence. This is a symbol of sexual achievement. Later on in the book, we found out that Troy is also in the possession of a lock of Fanny Robins hair, so this would lead us to suspect that Troy regards this as trophy collecting or personal reminders of all the women he has seduced. Troy is the first man to kiss Bathsheba and this has a definite impact on her. The minutes interval had brought the blood beating into her face And enlarged emotion to a compass which quite swamped thought He had kissed her. After this event, Troy travels to Bath and Bathsheba follows him for many reasons. One of these reasons is that when she is on the road one afternoon, she meets Farmer Boldwood. He is obsessively in love with her and shouts at her, threatening Troy and cursing his name; Ill punish him be he soldier or no if he were one hundred men Id hose whip him. Bathsheba is very frightened for Troy and thinks long and hard about what to do in her trivial situation. She decides to go to Bath. She will warn Troy not to come back and to see him one last time before she end their relationship; Her plan was now to drive to Bath during the night, see Sergeant Troy in the morning before he set out to come to her, bid him farewell and dismiss him. Although this seemed like the best thing to do to save anyone from getting hurt, Bathsheba talks with Gabriel about the reasons for her ultimate commitment to Troy; I went to Bath that night with the full intention of breaking off my engagement to Mr. Troy Well I was alone in a strange city, and the horse was lame I saw, at last, when it was too late that scandal might seize hold of me for meeting alone him in that way. I was coming away when he suddenly said he had that day seen a woman more beautiful than I, and that his constancy could not be counted on unless I at once became his And then between jealousy and distraction I married him. Here we see one of the main reasons that Bathsheba married Troy he made her desperately jealous by manipulating her emotions.

Perception Towards Successful Brand Essay Example for Free

Perception Towards Successful Brand Essay Rev. of â€Å"Building Brands Without Mass Media.† Joachimsthaler, Erich, and David A. Aaker. Harvard Business Review 3 March 2009: 4-6. Print. In this article, the authors emphasize that a company must have a clear brand identity with depth and texture so it will not convey confuse messages to customers. Also, they provide some marketing strategies for the brands to set up a clear and effective brand identity. Besides, they illustrate six companies that have a strong and clear brand identity in which The Body Shop and Haggen-Dazs are examined in detail. Apart from these, they use various examples to demonstrate the operations of The Body Shop and Haggen-Dazs. Last but not least, they have compared The Body Shop and Haggen-Dazs with their competitors. Lastly, they discuss the advertising methods of Haggen-Dazs in which they think the Farggi strategy that can confuse the customers the most. (Melanie) Hartman, Cathy L., and Caryn L. Beck-Dudley. â€Å"Marketing Strategies and the Search for Virtue: A Case Analysis of The Body Shop, International.† Journal of Business Ethics 20.3 (1999): 253-257. Print. In this journal, the authors use some historical examples to discuss three organizational virtues—excellence, integrity and judgment in which they think that the virtues are now defined and extended to community, membership and holism. Most importantly, they believe that the virtues are now widely applied in the companies. However, they agree with the researchers that it is difficult to theorize the concept of community. Besides, they use the founder of The Body Shop—Anita Roddick as the main example to illustrate the virtues can be utilized in a big company in multifarious aspects. (Melanie) Salver, Jessica. Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty. Germany: GRIN Verlag, 2009. Print. In this book, the author mainly discusses some product requirements for a brand to become successful. Although it is not her intention to suggest that a brand will not become successful without the listed requirements, she examines numerous factors that can build up a successful brand in detail, such as high and differentiated demand for product class, the product is easy to identify and product quality is easy to maintain. Also, she has used The Body Shop and McDonald as the examples to explain her factors in detail. Besides, she believes that if the brand offers a reasonable price for the customers, they will certainly buy the products. Rev. of Starbucks: Delivering Customer Service. Moon, Youngme, and John Quelch. Harvard Business Review 10 July 2006: 3-4. Print. In this book, the authors have used Starbucks as an example to evaluate the value proposition and they use â€Å"live coffee† to describe the national coffee culture of it. Also, they use three components to illustrate the branding strategy of it. For example, it imports the best coffee beans from the world, develops a close intimacy with the customer and creates a good atmosphere. Besides, they discuss the locations of the Starbucks in which they are usually located in high-traffic and high-visibility places, such as commercial centers and universities. In addition, they investigate different products and the welfares of the employees in the Starbucks. Adubato, Steve. You Are the Brand. Canada: Rutgers University Press, 2011. Print. In this book, the author uses his personal experience to show Starbucks is not an accidental brand and it does not really keep a connection with customers. However, he agrees that Starbucks has built on â€Å"comfortable† and â€Å"familiar† for him in the end of the chapter. Besides, he believes Starbucks’ reputations are built on the word of mouth from the customers and excellent services from the employees. In addition, he has cited the book from the original chairman and CEO of Starbucks to demonstrate the objectives of the company and the reasons that it starts to lose customers. Lastly, although he laments the Starbucks has become more commercial, he still enjoys his leisure time in it.

Ethics of Sex in Advertising

Ethics of Sex in Advertising ABSTRACT The purpose of this paper is to discuss whether or not it is ethical to use sexual appeals in advertising. The study also examines (1) if sex actually sells and if so, when and where is it being used in advertising, (2) the use of men and women in ads of a sexual nature, and (3) the role that ethics plays in the use of sexual appeals in advertising. It is important because it not only focuses on the use of sexual appeals in advertising, but also how ethical it is to do so. The study found that sexual appeals are used often in advertising. Sex does catch peoples attention in advertisements, but usually without much brand recognition. Women have been the primary focus in sexual advertising in the past and present, but men are starting to be used more often as the sex object in advertisements. Ethics plays a definite role. There is no clear view of what is ethical and what is unethical when it comes to advertising, but with careful consideration and planning, it is possible for advertisers to find a common ground and use sexual appeals without offending people in the process. INTRODUCTION As stated by Richmond and Hartman (1982), Every media consumer is alert to sex in advertising. Its pervasive use and misuse are constantly before us, and typically elicit strong criticism (p.53). As one can see, the use of sex in advertising has been happening for several decades and the reason for it? It works. Advertisements that are sexy in nature tend to be remembered more often than advertisements that are not. The question to ask, though, is how ethical is it to use sexual appeals in advertisements? This research paper will discuss whether or not sex sells, when and where sexual appeals are used in advertising, who is the primary focus in the ads, and the ethical dilemma of using sexual appeals in advertising. This study is important to its readers because it not only focuses on the use of sexual appeals in advertising but it also looks at how ethical it is to do so. Advertising draws people in and coaxes them into buying things based on how the ads make them feel. It is not always fair to assume that everyone knows what the advertisers are doing. DOES SEX SELL? Does sex sell? Actually, sex does not sell, but sexiness does (Cebrzynski, 2000, p. 14). Using sex appeals in advertising is a good way to target certain market segments but not all. What is identified as sexual appeals in advertising? Where and when should sex be used in advertising? Does the use of sexual appeals lead to an advantage for brand remembrance? These questions will be the next topics of discussion for this paper. The use of sexual appeals in advertising has been happening for decades. Sex is everywhere. There are several different distinctions as to what is being categorized as sex appeal. A study conducted by Ramirez and Reichert (2000) revealed four characteristics of sexy ads: (1) physical features of models, (2) behavior/movement, (3) intimacy between models, and (4) contextual features such as camera effects (p.267). Ramirez and Reichert (2000) sought to find what people consider sexy in advertising. The most common referent was physical features (66%), followed by a models movements and verbal and nonverbal communication (39%), contextual features (26%), and proxemics (15%) (p.269). They made an important note that what people referred to as sexy differed gender to gender. The study showed that females responded more to context than males did at 35% to 20%. It also showed that 28% of the females responded to proxemics or references to physical distance or relative interaction between models compared to 6% of the males (p.269). WHEN AND WHERE SHOULD SEX BE USED IN ADVERTISING? This section will discuss the usefulness of sexual appeals in advertising, but not from the ethical stand point. Sexual appeals only work in some advertisements. Many studies have been conducted regarding this subject. Jones, Stanaland, and Gelb (1998) conducted an experiment to see how men and women responded to beefcake and cheesecake ads. A beefcake ad is an ad that has a sexy male model as the center of the ad. A cheesecake ad is an ad that has a sexy female model as the center of the ad. The study found that women had higher recognition scores for the ad showing a nonsexy male model than for the beefcake ad, and men had higher recall scores for the ad showing a nonsexy female than for the cheesecake ad. The study also found that women had lower recognition scores than men for the beefcake ad, and women viewing the cheesecake ad had higher recognition scores than women viewing the beefcake ad. Also, men had lower recall than women for the cheesecake ad. They concluded their study with the statement, The nonsexy ads seemed to do the most good with the least harm (p.36). It is important to evaluate the audience who will be viewing the ads before invoking a sexual appeal into the ad. A recent study conducted by Whipple and McManamon (2002) found that there is not an industry-wide conspiracy that advertisers use men as voiceovers in ads. Rather, individual advertisers and agencies make decisions about specific products and ad executions. For instance, a spokesperson and an announcers sex can affect advertising evaluations for a gender-specific product but not for non- gender imaged products (p.87). Advertising research reveals that sexual appeals are attention getting, arousing, affect inducing, and memorable (Reichert, Heckler, and Jackson, 2001, p. 14). But, although studies have demonstrated that sexual appeals attract attention to the ad, they do so typically without a corresponding advantage for brand information processing. Although using sexual appeals in brand advertisements has not proven to be as effective as needed, using them in social marketing may be beneficial. From a social marketing perspective, sexual appeals may be beneficial for the simple reason that they are attention-getting and potentially motivating desirable message characteristics in a saturated media environment (Reichert, Heckler, and Jackson, 2001, p. 18). The use of overt sexual appeals in print advertising has increased considerably in contemporary advertising practice. According to an article by Henthorne and LaTour (1994), today it is common for a reader of any age to pick up a general-interest consumer magazine and find an advertisement featuring provocatively posed and attired models for many consumer products (p.82). During the past decade, the use of sexual appeals in print advertisement has become commonplace. Among the most memorable companies, which base their advertisement on sexual appeals, is Calvin Klein. Their ads usually feature a nude couple in a somewhat provocative position. Also, many of the print advertisements for Calvin Klein jeans are just as suggestive and memorable (p.82). Ads of this type are designed to elicit what the originators hope is a vicarious experience of sensuality (Henthorne and LaTour, 1994, p. 82). In the 2000s, the use of sexual appeal in advertising continues to be a very controversial topic. A 1994 study done by Henthorne and LaTour revealed that an ad which contains a strong overt sexual appeal results in a significantly less favorable attitude toward the ad, attitude toward the brand, and purchase intention than an ad that contains little or no sexual appeal (p.90). For example, a very controversial AXE subway ad in Mexico has an arrow pointing up the shiny miniskirt of a woman driving a convertible sports car. Another ad shows a man with his arm around a woman with the arrow pointing down the front of her low-cut shirt. Next to the arrows is the statement: To get what you want (Ordonez, 2003, p.48). In this case, strong overt sexual appeal is being used in order to place brand remembrance on AXE. As a result, the brand also has been labeled as a company which is involved in strong overt sexual advertising (Ordonez, 2003, p.48). Although the use of highly sexual print ads is viewed more negatively, the attitude of women is significantly more negative than that of their male counterpart. As the morals and ethics of society change over time, what is considered appropriate and acceptable by society must also change. Therefore it is necessary to re-evaluate the assumptions on which strategic decisions are based when it comes to print advertising. Advertisers need to look at potential social issues and consequences at stake when considering an advertisement based on sexual appeal. Ethical issues involving sexual appeal in commercials are more controversial than those involving print advertising due to the high number of viewers that see commercials. Sexual appeals in commercials have many types and consist of a variety of elements. They often involve visual elements such as attractive models, and they may portray varying degrees of nudity and suggestiveness. Although commercials often use visual elements for sexuality, appeals may also include verbal elements and music. A study conducted by Severn, Belch, and Belch (1990) found that the use of sexual advertising appeals detracts from the receivers processing of message content. The use of sexual appeals in the study seemed to detract from the processing and retention of message arguments. However, it did appear that the recipients would focus their attention more on the execution elements of ads using this type of appeal (p.21). With the use of sexual appeals in commercials being both controversial and product ive in remembering a product, there is a fine line that advertisers should follow to keep the controversy to a minimum. According to Gould (1994), advertisers can attempt to accommodate the seemingly conflicting concerns of the public by following four guidelines: (1) targeting commercials as carefully as possible to avoid unnecessary conflict and to minimize the viewing of sexual appeals by people who might be disconcerted by them, (2) heightening their own awareness of the impact of their sexual appeals on the public at large as well as on their target market, (3) testing the effects of their commercials, not only on their target, but also on other members of the public who might see their commercials, and (4) considering the effects of their commercials in prompting individuals, whether in their target or not, to take actions that have negative consequences (p.78). Regardless of the guidelines, it is difficult for both managerial and governmental policy makers to know how to appr oach this sensitive ethical dilemma because of the variety of ethical and moral standards of todays public. In any market, advertising and promotions are partly an educated guessing game. You are bound to have unexpected hits and disappointing flops. At home or abroad, the old saying almost always proves true: It pays to advertise (Zhan, 1999, p.83). ARE WOMEN THE PRIMARY FOCUS? For years, many have believed that women are the primary focus of sex appeals used in advertising. This is not necessarily correct. Women seem to be the target most recognized in sexual appeals, but men have been targeted more recently. Women have often been the targets of sexual advertising because it seems to work in many cases. Sex is a powerful and easy method of getting male attention and making a product desirable. In advertising, it is easy to get a mans attention by using womens bodies and associating getting the women if he buys the product (Taflinger, 1996, p.8). The most well known target of women as sexual appeals has been in beer commercials and advertisements. Usually the ads go something like this: a beautiful woman is sitting at a bar and a man comes up and she does not notice him at all. Then he orders a certain kind of beer and all of the sudden, he is desirable to this woman. They then get caught up in the moment and ultimately the man gets this woman (because of the beer). Another example of the man getting the hot woman because of a particular product that supposedly makes the man more desirable to the women is the AXE commercial. AXE is a body spray for men. In the commercial, the men who use AXE get beautiful women. In fact, AXE is so effective that if in any way you come in contact with this body spray, you will be instantly wanted. The commercial features an old man getting a young, hot woman because of the AXE Effect (2004). Women are used over and over again in advertising as sex appeals. But, some do not realize that these advertisements are often targeted at women as well. Victorias Secret is a good example of this. They want women to think that if they buy Victorias Secret products, they could be like the beautiful, sexy models on their commercials. Obviously these bra and panties are not going to look this good on just anyone. But, at first glance, a woman might think, Wow, she looks awesome; I should get that outfit so I can look that good too. Women are not the only focus in sexual appeal advertising. Men play a large role as well. According to Taflinger (1996), It is rare for advertising to use sex as an appeal for women. Women are often less interested in the sex act itself for its own sake. They are interested in sex for what it can mean in the future. They may enjoy it as much as men, but for them it has far greater significance. Advertising cannot take advantage of a womans instinctive sexual desire because advertisings job is not to build for the future-it is to sell a product now (p.6). Here, Taflinger tries to explain that women are not interested in sexual appeals on television. They are interested in sex for their future. Although this seems to be correct in some instances, it is questionable when thinking about all of the ads that target men as the sex selling object. Some recent ads that target men as sex objects and sexual appeals are Abercrombie Fitch and Calvin Klein. Abercrombie Fitch is notorious for using men as sexual objects in their advertising. Many times, it is a large group of men standing around half naked if not completely nude. Although this company is a clothing company, they mainly advertise using naked pictures of their models. This does not make much sense except to assume they are trying to sell sex. Sex does sell for Abercrombie. But is it to women? Many questions have been asked about the nature of Abercrombies advertisements. Some speculation has brought up the question: who are they trying to target with these advertisements? Men are used over and over again in advertising, although it is generally targeted at the younger market. It is targeted at not only women but men also. This generation of women is becoming more open to sexual advertisements and is more apt to be enticed by them. According to a study conducted by Morrison and Sherman (1972), when looking at nudity and sexual arousal together, the majority of the women who rated ads high in nudity also reported being sexually aroused by the ads. This is contrary to traditional views that women are not as sexually aroused by nudity as men are (p.19). THE ROLE OF ETHICS Abercrombie, Express, Sony, Calvin Klein: all big companies with big brands who promote to the public in a big way; therefore, they rely heavily on agency expertise to help them do so. Likewise, in the ethical paradigm that is marketing through sex to the public, who should be accountable for the way in which the campaign is conducted? Clearly, agencies shoulder the majority of the responsibility for the campaigns they deliver. Ensuring compliance with regulatory guidelines often falls to the agency and although the client does hold the ultimate responsibility, they will often follow the agencys lead. As a result, a true partnership needs to be developed in order to ensure a sustainable relationship based on trust and transparency. This is necessary to get the success that is sought after (Gould, 1994, p.76). How can agencies and their clients establish this desired state of partnership? By seeing what the goal is-sexual appealing, successful campaigns that send sales through the roof and still makes sure negative publicity stays away from the brand. A helpful path that leads agencies along the route to creating effective and responsible advertising entails five key elements: the brief, time pressures, competition, measures of success, and commercial pressures. The brief is important because a good brief lays the foundation for a good campaign. Second, sufficient time creates the conditions necessary to create a great idea. Third, do what is right for the brand and the target audience regardless of the competition. Fourth, evaluate your measures of success qualitatively as well as quantitatively. Last, respect the relevant codes of practice and do not let commercial pressure affect your campaign. Thoroughly implementing these key elements will help agencies and companies launch a successful campaign. The measure of a great agency is its ability to help the promoter navigate that path and counter balance the pressures it brings (Gould, 1994). Working in partnership with the promoter, the agency can embrace the responsibilities it holds and have fun, while keeping the public safe, warm, and fully protected. While ethics and the role which it plays in advertising continue to generate a great deal of attention, the role of the educator has become an important factor for advertising. Social changes in the U.S. have further complicated the situation and raised the need for attention to ethical advertising. The use of sex and sexual appeal in advertising is at an all time high (Ramirez and Reichert, 2000, p.267). With this being said, professional educators play a big role in keeping this trend ethical and sexy at the same time. Educators need to firmly imply the positives of ethical advertising and behavior compared to possible downfalls of unethical advertising. Simply put, the philosophy has been that all advertisers must fish in the same pond and when the waters are muddied by unethical advertising, everyone catches less fish. This is a very true philosophical statement that educators can preach to their students. The result has been to exhort ethical behavior because it is good business . A further reason for educators to preach ethical standards has been the clear understanding that such activity can often be used to head off governmental regulation which the industry always feels would be impossibly restrictive (Fraedrich and Ferrell, 1992). As one may know, the foundations and fundamentals of students are what they will rely on when in the workplace; therefore, good fundamentals and practices are a key component for ensuring ethical behaviors during stressful situations. In short, the role in the development of advertising ethics lies in a proper emphasis of advertising as an institution to assist the students in proper and ethical behavior in the advertising industry. Advertising will continue to have a weak public image until the field of practice is built on a more professional base. With educators encouraging thoughtful attention to problematic aspects of advertising, students will be better mindful of ethical questions and situations. As a result, the students will attain their goal of a Professional Advertising Education. To understand more fully the positive and negative effects and ethical dilemmas arising from the use of sexual appeals in advertising, one must consider the fundamental concepts contained in normative ethical theories of moral philosophy (Gould, 1994, p.78). Normative ethical theories can either be classified as teleological or deontological. Teleological philosophies are defined as philosophies concerned with the moral worth of an individual behavior (Fraedrich Ferrell, 1992). Teleological philosophies maintain that the individual should examine and determine the probable consequences of alternative actions and behaviors in a specific situation (Henthome LaTour, 1994, p.82). Deontological philosophies focus on specific actions or behaviors of the individual without regard to the consequences of the actions. Thus, deontology opposes the principal tenet of teleology (Fraedrich Ferrell, 1992). Deontology supports the theory that the rightness or wrongness of actions should be judged by the actions themselves instead of the outcomes. It is not realistic to believe that individuals make ethical decisions strictly on the basis of either teleology or deontology. Individuals do not use clearly defined concepts of ethical philosophies in making specific ethical evaluations but a mixing of theses philosophies are used. With this being known, the expectations of a print ad displaying strong sexual appeal should yield a significantly less favorable attitude toward the ad, the brand, and purchase intention than an ad containing only mild sexual appeal. This expectation is supported by a study conducted by Henthorne and LaTour (1994). It was clear in the study that undesirable reactions and consequences might result from the use of strong overt sexual appeals (p.88). Although risky, sexual appeal is often a creative way to capture the consumers attention. The point at which sexual appeal may be viewed as unethical and counter productive is what advertisers are concerned with. Sex objectification is very much in the eyes of the beholder and, therefore, leaves the object of effective advertising very challenging. As a result, there is no simple solution when it comes to the use of sexual appeal in advertising. The best advice is for advertisers to recognize the ethical complexity of sexual appeal in adve rtising and incorporate that understanding in their strategic thought. Henthorne and LaTour, (1994) state As the ethical considerations of society change over time, what is considered appropriate and acceptable in advertising must also change (p.88). So, it is imperative to continually re-evaluate what society would consider acceptable and consider the full level of consequences of their actions before considering what they perceive as ethically acceptable. SUMMARY AND CONCLUSION The study discussed whether it is ethical to use sexual appeals in advertising. The study also examines (1) if sex actually sells, when and where it is being used in advertising, (2) the use of men and women in ads of a sexual nature, and (3) the role that ethics plays in the use of sexual appeals in advertising. This study is important because it not only focuses on the use of sexual appeals in advertising, but it also looks at how ethical it is to do so. Advertisers try to appeal to peoples emotions and coerce them into buying things they really do not need. The following conclusions were drawn from this research: Q. Sex sells sometimes. After evaluating the characteristics used in ads as sexy, the main characteristic identified was physical features. Sex appeal does not always lead to brand remembrance, but rather using sexual appeals in social marketing, like condom ads, will prove to be a better fit and will work better to send a message. Sex is used everywhere in advertising including print ads, commercials, and on the Internet. Sexual advertisements are mainly targeted at younger groups that have a different, more open view of sex. R. Answering the question: Are women the primary focus in sexual appeals? Yes, they are. With the growing open mindedness to sex that the younger females in America are experiencing, men have been targeted more and more. Abercrombie and Fitch uses male models as sex objects in almost every ad. They are even known for targeting the homosexual market. The use of men in advertising is growing and will be highly used in the future. The role that ethics plays in using sexual appeals in advertising is that there is a fine line between what people think is acceptable and what they think is unacceptable. The main thing to consider is what is the product or service that is being sold and who is the targeted consumer. For example, it would be unethical to put sexual appealing commercials on Nickelodeon. REFERENCES Abercrombie Fitch Advertisement (n.d.). Retrieved March 16, 2004, from Abercrombie Fitch Website: www.abercrombie.com. AXE Nun (2004). Collections: AXE Effect. Cebrzynski, G. (2000, March 13). Sex or sexy? The difference is that one sells, and the other doesnt. [Electronic version]. Nations Restaurant News, 34, 11, 14. Fraedrich, J. Ferrell, O. C. (1992). Cognitive consistency of marketing managers in ethical situations. [Electronic version]. Journal of the Academy of Marketing Science, 20, 245-252. Jones, M., Stanaland, A., Gelb, B. (1998). Beefcake and cheesecake: Insights for advertisers. [Electronic version]. Journal of Advertising, 27(2), 33-51. Gould, S. (1994 September). Sexuality and ethics in advertising: A research agenda and policy guideline perspective. [Electronic version]. Journal of Advertising, 23(3), 73-81. La Tour, M. Henthorne, T.(1994, September). Ethical judgments of sexual appeals in print advertising. [Electronic version]. Journal of Advertising, 23(3), 87-91. Morrison, B. Sherman, R. (1972, April). Who responds to sex in adverting? [Electronic version]. Journal of Advertising, 12(2), 15-19. On Board the Porpoise. (1996). Retrieved April 5, 2004, from Commercial Closet Website, http://www.commercialcloset.org Ordonez, I. (2003, September). Peddling sex: Taut and trim flesh hits billboards as advertisers aim low. [Electronic Version]. Business Mexico, 13(9), 48. Ramirez, A. Reichert, T. (2000). Defining sexually oriented appeals in advertising: A grounded theory investigation. [Electronic version]. Advances in Consumer Research, 27, 269-273. Reichert, T., Heckler, S., Jackson, S. (2001, Spring). The effects of sexual social marketing appeals on cognitive processing and persuasion. [Electronic version]. Journal of Advertising, 30(1), 13-28. Richmond, D. Hartman, T. (1982). Sex appeal in advertising. [Electronic version]. Journal of Advertising, 22(5), 53-61. Severn, J., Belch, G., Belch, M. (1990). The effects of sexual and non-sexual advertising appeals and information level on cognitive processing and communication effectiveness. [Electronic version]. Journal of Advertising, 19(1), 14-22. Taflinger, R. (May 28, 1996). You and Me, Babe: Sex and Advertising. Retrieved March 16, 2004, from http://www.wsu.ede:80801-taflinger/sex.html. Treise, D. Weigold, M. (1994 September). Ethics in advertising: Ideological correlates of consumer perceptions. [Electronic version] Journal of Advertising, 23(3), 59-70. Victorias Secret Advertisement (2003). Retrieved March 16, 2004, from http://www.gtslade.com/vs/vs3.html Whipple, T. McManamon, M. . (2002, Summer). Implications of using male and female voices in commercials: An exploratory study. [Electronic version]. Journal of Advertising, 31(2), 79-91. Wise, G., King, A., Merenski, P. (1974, August). Reactions to sexy ads vary with age. [Electronic version]. Journal of Adverting, 14(4), 11-16. Zhan, S. (1999, March). When a picture is worth a thousand words. [Electronic version]. World Trade, 12(3), 82-83.

Geography of Belize :: Essays Papers

Geography of Belize Belize which was formerly known as British Honduras until 1981 is an 8,867 acre plot of land located in Central America. The territory covered by Belize is slightly smaller than the state of Massachusetts (Gall 45). Mexico surrounds Belize to the north, Guatemala to the southwest and the Caribbean Sea to the east. The population of Belize conists of approximately 256,000 people. Rougly seventy-one percent of Belize's population resides in cities such as Belize City, San Ignacio, and Punta Gorda. The remaining population lives in rural areas (Krutzinna 66-67). Belize's climate is tropical and humid throughout most of the year. The rainy season falls between the months of May and October. THe average temperature along the Belizean coast is 78.8Â °, while temperatures rise inland. The hurricane season is the most influential climatic element to Belize's environment and well being, which lasts from July to October. For example, the capital city of Belize was moved from coastal Belize City to Belmopan central Belize in 1971 because of the extensive damage caused by Hurricane Hattie in 1961 (Krutzinna 105). Belmopan has been Belize's captial since 1971. It is seated in the center of Belize on the Belize River, half way between the coastal Belize City and the Belize- Guatemalan border town of San Ignacio. The capital has not become the bustling metropolis that Belize City continues to be, but it does provide a train station for travelers as well as cultural buildings for some light sight-seeing. Belmopan, Belize is geographically and politically important to Belize, however, it is still not the center of Belizean culture and economy (Krutzinna 105-106). Forests and woodlands cover about ninety-two percent of Belize's terrain (Marshall 447). These forests and woodlands are home to seven hundered species of trees and approximately four thousand species of flowering plants. Among the seven hundred species of trees living in the forests and woodlands are mahogany, pine, cedar and rosewood. Belize exports much of its mahogany, pine and cedar woods, which directly affects the issue of deforestation it is currently facing from the abundance of trees that have been cut down in the past (Gall 49). Deforestation has become an important topic in Belize since many of its trees have been cut down for sale on the international market.

Essay on the Gay as a Literary Figure in The Picture of Dorian Gray

The Gay as a Literary Figure in The Picture of Dorian Gray  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚   This paper shall explore the gay as a literary figure based on Oscar Wilde's The Picture of Dorian Gray. The aim of the essay is threefold. Firstly, to show how the gay is related to two of the most potent archetypal images: those of Dionysos and Apollo. Secondly, to demonstrate that the Wildean gay is profoundly afraid of life, and that his interest in form and aesthetic proportion rests on a principle of "evasion." Thirdly, to contend that the humor in this novel, and by extension also in Wilde's plays, is a symptom of the author's fascination with an archetypal "gay." The Picture of Dorian Gray revolves around Dorian's dual nature. On the one hand, he is the young hero whose adventures the novel records; on the other, he is a painted image of "extraordinary personal beauty." When Lord Henry tells him that his exceptional looks will not last, the young man prays that he be allowed to remain as he is in Basil's portrait of him. Dorian wants to enjoy his youth for ever. His "mad wish" is a key to the archetypal factors which... ... intoxication and Apollonian form; of Dionysian involvement and Apollonian unapproachability. He is able to enjoy the Dionysian pleasures to which he wants to abandon himself, but at an Apollonian distance. Works Cited Wilde, Oscar. The Picture of Dorian Gray. Ed. Isobel Murray. London: Oxford University Press, 1974. Wilde, Oscar. The Letters of Oscar Wilde. Ed. R. Hart-Davis. London: Hart-Davis, 1962. Jung, C.G. The Collected Works. Ed. Sir Herbert Read etc. London: Routledge & Kegan Paul, 1953-1976. Vol. 9.ii; par. 73. Also CW 11.283.   

Mental Health Community in the 19th Century Essay -- Exploratory Essay

Mental Health Community in the 19th Century Mental health is a relevant issue in Joseph Conrad’s Heart of Darkness. Not only is Kurtz’ mental health questionable throughout the novel, but Marlow also has to be examined by a physician, to check both his physical and mental status, before he starts on the journey to Africa. The mental health community in the late 19th and early 20th centuries was not nearly as developed as it is today, but many developments during this time period had a profound impact on the way we analyze the human psyche and mental health today. Mental health patients were considered innately inferior and treated as the weaker portion of the human race due to the prevailing dominant theory of Social Darwinism in the 1800s. They were put in mental asylums, where conditions had deteriorated substantially from earlier in the century. (Floyd) The public’s interest about the unsatisfactory care of the mentally ill, championed by Dorothea Dix, led to some reforms, such as higher medical standards, more oversight into asylum practices, and more research into mental health. (Floyd) Nevertheless, the status of the mentally ill did not elevate much higher, and by the 1890s the repeated failure of asylum therapy convinced most that insanity and mental illness was incorrigible. Finding no alternatives, however, patients continued to be sent to asylums to attempt to cure them as much as to isolate them from the rest of society. (Roberts) Unfortunately, people also began to fear the proliferation of the mentally ill. When ste rilization became considered, unrealistic, more, cheaper asylums were built as a means of segregated them and preventing an increase in their numbers. (Roberts) ... ...h Care. 6 Oct. 2002 http://www.mind.org.uk/information/factsheets/N/notes/notes_on_the_history_of_menta l_health_care.asp> Floyd, Barbara. From Quackery to Bacteriology. University of Toledo. 6 Oct. 2002 Mills, Val. Cognitive Behavioural Therapy (CBT) 6 Oct. 2002 Mustard, Ronnie. Listings: the history of mental health. 6 Oct. 2002 . Roberts, Andrew. Mental Health History Timeline. 6 Oct. 2000 . Sabbatini, Renato M.E. â€Å"The History of Psychosurgery† June/August 1997. Brain & Mind Magazine. 14 Jun.1997. State University of Campinus, Brazil. 6 Oct. 2002 http://www.epub.org.br/cm/n02/historia/psicocirg_i.htm>

Microenvironmental Factors Affecting Toyota Essay

Microenvironmental factors are â€Å"The factors close to the company that affect its ability to serve its customers† [principles of marketing]. The microenvironmental factors that affected the introduction and sale of the Toyota Prius were it customers, competitors and publics. Customers are anyone who buys or rents from the company. Customer are the most important microenvironmental factor that affect company as they survive on meeting the wants and needs of the customer and failure to do so will result in the company failing. Toyota study their customers and saw that they wanted a car with better fuel consumption and as a result Toyota decided to make the Prius, their first hybrid car. Toyota dealt with their customers by setting up website to educate the customers about the Toyota Prius. They took advantage of Earth Day to send out green seed cards shaped like Toyota’s logo to prospective buyers and they also gave away some green Prius at Earth Day events. However, Toyota did not recognise that consumers normally don’t buy cars for the saving in the long-run so â€Å"fuel savings are not going to be the key it convincing people to purchase the Prius† [principles of marketing]. As a result of this Toyota have asked governments to give tax cuts to cars with better fuel consumption. Competitors are any company in the same market place as your company. In order of a company to be successful in the market place a competitors most grain a competitive advantage over its competitors. Toyota has been successful in maintaining its competitive advantage although competitors like Citroen have cars which are just as efficient as the Toyota Prius, â€Å"Toyota is still the market leader in this segment† [principles of marketing]. They have done this by capturing people imagination by being the first Hybrid car on the market and through the effective use of advertisement. Publics are any group that has an actual or potential interest in an organisation’s ability to achieve its objectives. Good relations with the public help to enhance the company’s reputation so helping to increase in sales. The biggest factors of the Toyota Prius’ microenvironment are media and the government. Toyota has worked with Government bodies and has asked for tax incentives encourage people to buy more environmentally friendly cars to increase the amount of hybrids sold. Toyota also has spent 15m of its 200m annual marketing budget on the Prius. It has introduction ads that appealed more to peoples’ emotion to get them to buy the Prius. Overall, Toyota has analysed its icroenvironment extremely well as it has maintaining its competitive advantage over it competitors and has sold over 1m Prius with the waiting list of the Prius waiting list being over 18 month and becoming a status symbol among Hollywood stars. Question 2: The macro environment consists of six forces that affect the whole microenvironment, demographic, economic, natural, technological, political and cultural forces. The Toyota Prius is such a highly technologically advanced vehicle with its four cylinder petrol engine and 33-kilowatt electric motor. This could be one of the demographic factors that prompted the introduction of the Prius for Toyota. The Prius appeals to Generation Y also known as the â€Å"echo boomers† who were born between 1977 and 1994. Their comfort with computers, digital technology and overall technical advances prove they are and attractive target for marketers wanting to create a device at the high end of new, innovative devices on the market today e. g. iPad , Toyota Prius. The economic environment consists of the factors that affect consumer buying power and spending patterns. With many countries experiencing economic recession, consumer purchasing power is reduced. People have less money and now have to spend more carefully. The recent high petrol prices are causing a rising demand for greener, more fuel efficient cars that are cheaper to run. Several governments are providing incentives to people to buy these hybrid cars. In the UK, the government is offering reduced car tax on initial purchase. Electric car drivers can also avoid the ? 8 per day Congestion Charge in London. Toyota must be aware of and keep up with the technological environment which includes the forces that create new technologies, creating new product and market opportunities. This is the most rapidly changing environment. By introducing the Toyota Prius, the company has gained a technological initiative in the hybrid market. Toyota knew that their target market for this product would include technology enthusiasts, or ‘techies’ as they are known, and included reference to the cars leading technology in their advertisements. Natural forces also affected Toyotas decision to manufacture a hybrid car. Consumers are becoming more concerned about the environment and about how the products they purchase have an effect on it. Petrol and diesel are both non-renewable fossil fuels which release carbon emissions that contribute to global warming. Therefore there is a demand in the market for alternatives to petrol-powered vehicles, such as electric cars. Hybrid cars like the Toyota Prius offer improved gas mileage and emissions standards. Toyota have used this opportunity to position themselves in the market as an ‘environmentally concerned company’ Toyota needs however, to be aware of the political environment which may pose restrictions on its business activity. The political environment includes laws, government agencies and pressure groups that influence and limit various organisations and individuals in a given society. Recently, the EU commission announced new legislation which will be brought in that requires all manufacturers selling cars in the European Union to lower average CO2 emissions of new cars. The governments of some countries have intervened and offered tax incentives to stimulate the purchase of clean-fuel and high-mileage hybrid cars. Cultural values have an effect on the products people choose to buy. Although core values and beliefs held by society are quite persistent, secondary cultural values are more open to change. Recent changes in cultural values include a greater appreciation for nature. People are starting to realise that nature is finite and fragile. They are beginning to seek out more environmentally-friendly products, one of these being fuel-efficient cars. Toyota has responded to this by introducing the Toyota Prius onto the market. Even in Hollywood it seems that it is now cool to be environmentally responsible as a range of A-listers are now owners this hybrid car. Question 3:  Toyota has ran a masterful marketing campaign so far. It has become the â€Å"environmentally concerned† car manufacturer and the technology leader in the hybrid car market. It has targeted â€Å"techies† and early adopters by educating consumers about the new car. Toyota have used the power of the internet to promote the Prius. The first thing they did was educate consumers about the prius. They launched a website to distribute the information and sent 40000 e-brochures to likely buyers. It worked. The Prius â€Å"flew out of dealer’s showrooms† and they even had difficulty â€Å"keeping up with demand†. They also ran print ads with tag lines such as â€Å"when it sees red it charges†, an emotional reference, and they ran television ads as well. By using these marketing tools to great effect the company was firmly established as a caring brand in the consumer’s mind. The new â€Å"environmentally concerned† Toyota is clearly a hit with customers as it sold 400000 hybrids in 2006 alone. It has even succeeded in making being green cool as a host of Hollywood celebrities like Cameron Diaz and even Arnold Schwarzenegger has one to park, ironically, beside his giant hummer. Another effective strategy was to become the market leader in a new technology. It was risky to jump into the market that soon as it could have cost the company a lot of money if it didn’t work out. Toyota always subtly stresses the technology aspect of the car in its advertising. Surprisingly hybrids aren’t all that efficient. The citroen CZ, C1 and C3 all have better fuel consumption than the Prius, but it doesn’t matter as Toyota â€Å"have captured people’s minds†. It’s marketing campaigns have won over the environmentally conscious companies like IKEA, who are switching their car fleet to hybrids. Toyota’s efforts have left other car makers â€Å"racing to catch up†. Marketing segmentation was used to great effect by Toyota. It set out very early on to target the â€Å"techies† and the â€Å"early adapters† through emails and the online website. â€Å"Many Prius owners are immersed in technology†, they even have their own website called â€Å"Priusenvy. com†. It really has taken off with the â€Å"techies†. They were able to make changes such as â€Å"cruise control† and a â€Å"sniffer† to the car without the help of a qualified mechanic or engineer. This success can be attributed to the narrow targeting of the cars. Toyota could improve its strategy by appealing more to the general market for cars. Today the cost of a Prius is significantly lower than it was when it first came out. Perhaps it’s time to focus on what a great small family car it would make or how it might suit a professional, like a teacher for example. There are many environmentally conscious people among the ranks of the middle class families of Ireland. By honing in on the small family market Toyota could bring an alternative to the Ford Mondeo and the Volkswagon Passet. Overall Toyota has done almost everything right with the Prius. When we think â€Å"Hybrid† we think â€Å"Prius† exactly like â€Å"MP3† and â€Å"iPod†. That is the sign of an extremely efficient marketing campaign.

Mr Smallwood

Yes points possible 100. 0 Resubmissions Allowed? No Attachments checked for originality? Yes Assignment Instructions McDonalds and smitten make Invested heavily In underdeveloped their brand names and foodstuffing initiatives internalally and Internationally. While they both keep up experienced growing pains, they have also enjoyed the treacly successes learned from to each one other. While top hat practices were not always the buzz contrive for virtually organizations over the years, they did learn from each other in their way.However, like either other business, they may not deprivation to admit that there were lessons learned and practices recognise by other businesses which helped them to grow and wave in various markets. Please get word a moment and think active the following question as you develop to research and write the assignment for this week. How do you think McDonalds and potty were able to work up their brands to fit local anaesthetic markets wroug ht architectural design of the stores, their e-commerce strategies and service to accommodate the local markets and culture? . Please explain their approaches respectively and determine if there are every differences or similarities. 2. Do you think Struck benefited from the missteps by McDonalds that you will read well-nigh in your research? 3. You should use advert material from course readings and outside sources when required to strengthen your argument Complete your answers in a Word document with atomic number 91 formatting and submit Assignment 3 by midnight, Day .What merchandise considerations do you need to understand as you bourgeon from a domestic supplier or international distributor to a richly integrated global company? Is It an simple transition or does it accept restructuring of your market functions? Pretend that l, your CEO, have asked you to open up give (5) different overseas locations for our domestic business. What are some of these marketing consider ations that we have to focus on first, and what are some future marketing considerations? Submit your assemblage attitude 4 Minimal transmit by midnight.Please suspend to two (2) of your classmates posts by midnight, Day 7. Please review the glossiness for Forum postings as you prepare these postings for this week. Mr.. Smallwood By mallard open Date June Z 2014 1200 AM Points Possible 100. 0 McDonalds and Struck have invested heavily in developing their brand names and marketing initiatives domestically and internationally. While they both have it an easy transition or does it demand restructuring of your market functions? Considerations? Submit your Forum Post 4 initial post by midnight, Day 4. Please

Enterprise Architecture as Strategy Essay

engine room is shifting at a immediate rate resulting in training of sunrise(prenominal) methods that tending in completion of certain techno rational demand. This has condition birth to contrastive enterprise computer computer architecture frameworks that effectuate the requirements of day-to-day activities. computer architecture is a framework of guidelines, principles, models, standards and strategies that directs, mental synthesis and development of profession process, name and in songation and resources by means of enterprise. Hence, enterprise architecture is a radiation pattern, which limns the structure and action of a granted over system of rules (Fowler & Rice 2003).Thus, a foundation in which an establishment gutter mold how to achieve current and future lets. There atomic number 18 many types of EA frameworks with contract capabilities. Some of these frameworks include ToGAF, Zachman, FEAF, DoDAF and EAP. The aim of this paper is to analyze ToGAF , and analyze how it compargons with early(a) EA frameworks. The im firearm Group computer architecture manikin (TOGAF) is an enterprise architecture framework, which approaches the development of enterprise information architecture by dint of and through with(predicate) designing, supplying, governance and implementation.This EA framework employs four pillars to achieve its goals Application, Business, Technology and selective information. Before the architect plans for current and future aims of the organization, they ar leaved with foundation architectures that form the basis that they will affair for the new development. The four pillars play a in all master(prenominal)(p) role in ensuring that the process is successful. Business architecture allows the definition of governance, business strategy, the organization and any more or less(prenominal) a nonher(prenominal) weighty processes of the disposed organization.Applications architecture allows the provision o f the blueprint for the item application to enable the interaction, deployment and create relationships betwixt the important business processes of a granted organization. Data architecture describes the structure of the given organization and defines tangible and logical data assets that argon in the given organization. Technical architecture defines the softw be, hardware and network infrastructure that is in place and the required technical resources to achieve the mission in question.The original aim of the TOGAF was to design and develop technology architecture for a given business entity. However, the framework has evolved becoming a methodological analysis that is gived to analyze overall business architecture. This resulted into carve up of the enterprise methodology into two parts architecture Development Method (ADM) and green light continuum. The ADM ensures that the enterprise architecture meets the requirements of the organization in terms of business inevita bly and information technology needs.Its ability to be clean-cut ensures that organizational needs are factored in all(prenominal) of the distinguishable execution steps of the architecture planning process. The process is usually cyclic and iterative because the completed process is split into phases. The ADM supports nine phases the first is the explorative and the second to the ninth ranges from build A to build H. Each phase requirements are checked and ensured that it completes its prefatorial needs. For example, sort C combines Application and Data architecture and phase B and C ensure that the clarity of the information architecture is achieved (Lankhorst 2005).For the ADM to be successful, endeavour Continuum comes handy. Generally, the try Continuum can be seen as a interoperable(prenominal) repository of all the assets of the architecture that is in an organization. These assets may include architectural patterns, architectural models, architecture news r eports and other important artifacts. opening Continuum brings together Solutions and computer architecture Continuum. The Architecture Continuum structures the re-usable architecture assets, which brings together representations, rules, relationships of information transcriptions that are ready(prenominal) to the enterprise.The Solutions Continuum defines the blocks that are used by the Architecture Continuum. This so allows the architectural building models and blocks that assistances building the architecture design and eliminates ambiguity during analysis and implementation of the process. Usually on that point is a relationship amidst the different EA frameworks in terms of how it operates and itinerarys that enables it to accomplish its duties. Zachman Framework and TOGAF ADM part share some common features. ADM use in relation to the Zachman Framework supports a correlation.The Zachman Framework has a well established and comprehensive taxonomy that supports various models, tie-ups and other important artifacts, which an enterprise may consider evolution as a phase of the EA (White 2007). The Zachman Framework covers the 30 cells, but the TOGAF does not cover all the cells. However, it is doable for the TOGAF to develop viewpoints to accomplish aspects of Zachman Framework. Nevertheless, there are some viewpoints that are back up by TOGAF, which are not included in the Zachman Framework. For example, the missing viewpoints include manageableness and security.The purpose of the architecture is to define viewpoints, an aspect that is back up by the TOGAF ADM but lacks in Zachman Framework. Zachman Framework up by indemnifys piano axis provides a source of potential viewpoints charm the horizontal may provide generic taxonomy concerns. Thus, the Zachman Framework does not have means for processes for conformant views or create viewpoints. Hence, it does not employ a perspective that is shown by TOGAFs ADM. FEAF structure resembles with TOGAF because it is portioned into Data, Business, Technology and Applications Architectures.Thus, it contains guidance that is akin to TOGAF architecture and its architectural viewpoints and perspectives. However, the rows that are in the FEAF hyaloplasm do not directly map to TOGAF structure. However, the mapping of ADM to Zachman Framework has some correlation between TOGAF and FEAF. Hence, the columns that are in the FEAF matrix correspond to the three architecture ranges that are supported by TOGAF the fourth TOGAF domain covers business architecture that lacks in the FEAF structure. go-ahead Architecture Planning (EAP) is a framework that brings together Applications, instruction and Technology Architectures in fulfilling the requirements of architecture. Thus, it shares many concepts with TOGAF because the aim of EAP is to form blueprints for architectures to solve business problems. Moreover, EAP supports the nine phases that are supported by the TOGAF (White 2007). The first three phases in the EAP (Business Architecture) maps to the Phase B of TOGAF ADM. Baseline Description, which is the step 4 in EAP maps to Phases C and D of TOGAF ADM.These are some of the primary features that both frameworks share. However, EAP does not support taxonomy of various views and viewpoints when compared to the TOGAF architecture. section of Defense Architecture Framework (DoDAF) defines the architecture systems into conformable and complementary views. It defines a structure and mechanisms that help in understanding, visualizing and assimilating the complexities and broad scope of a given architecture design through tabular, graphic and textual means. Thus, it shares minimal aspect with TOGAF.In fact, TOGAF focus on the methodology of architecture in terms of how to without convey into love architecture description constructs. This perspective is different when it comes to the DODAF architecture. DoDAF main functionality focus on the architecture through a g iven set of views without any specified methodology, a perspective that is different from TOGAF, which has a specific methodology (Bernus & Fox 2005). ADM guides the air that TOGAF operates, an aspect that is less exhibited in the DoDAF.This is because the purpose of architecture determines description of use and supports a well tailored process to fulfill the requirements of the EA (McGovern & Ambler 2003). DODAF requires that all information, analysis and products to build should be put forefront before building the architecture. However, TOGAF assert certain requirements that should be in place and class into the four pillars. DoDAF supports three views System, Operational and Technical while the TOGAF support four views. However, views in DoDAF differs from the view that is seen in the TOGAF.Deliverables and artifacts that are defined in the DoDAF have no corresponding parts in the TOGAF ADM. This is because DoDAF goes deeper in ascertain details of the specific architecture . Thus, DoDAF are at the system design level rather than in TOGAF, which is in the architecture level. Nevertheless, the level of detail can be included in the ADM especially at Phase B, C and D of the TOGAF. enterprisingness Architecture plays an important role in ensuring that the business strategy and the requirements of a certain process are achieved.TOGAF approach is effectual in achieving a business-oriented process through a well defined methodology. TOGAF have common features and chela differences with other EA such as the Zachman, FEAF, DoDAF and EAP. The view and viewpoint that is incorporated by the TOGAF ensures that the requirements of the organization are achieved. Thus, TOGAF plays an important role, which is envisaged by other Enterprise Architecture Framework. It fulfills the requirements that it is assigned, however, fulfills it different from the other EA frameworks. ReferencesBernus, P. & Fox, M. (2005). Knowledge Sharing in the incorporated Enterprise Interope rability Strategies for the Enterprise Architect. London Birkhauser. The retain addresses Enterprise Architectures and Enterprise Integration in a way that puzzles it easy to utilize Enterprise Models and other imitate Tools. It brings together the different models and forms of a framework into fulfilling a requirement. Thus, it develops interchange models between the given modeling tools, curb its interdependencies and knowledge on the re-use of enterprise models.The authors overly provide means towards the achievement of the ISO90012000. The oblige brings into stipulation physique of Information Infrastructure Systems for Manufacturing (DIISM04) and International Conference on Enterprise Integration and Modeling Technology (ICEIMT04). Fowler, M. & Rice, D. (2003). Patterns of Enterprise Application Architecture. immature York Addison-Wesley Publishers. The set aside provides proven solutions to the problems that are experienced by information system developers.The sacre d scripture utilizes code example in terms of C+ and Java. The moderate turns the problems that are associated with enterprise applications developers into a new strategy that eliminates these problems and ensures that the developers are in an environment that they can easily embrace. The authors helps professionals to understand complex issues associated with architecture. The apply shows that architecture is crucial in completion of application development and multi-user environment.In addition, the book provides patterns and context in EA that enables the subscriber to have proper means to make the cover decisions. Lankhorst, M. (2005). Enterprise Architecture at Work Modeling, Communication, and Analysis. New York custom. The authors bring intelligibly the complexities that are associated with architectural domains. It brings into consideration description of the enterprise architecture and fulfillment into an organization in terms of processes, structure, systems, applica tions and techniques.The book brings into consideration description of components and unambiguous specification to allow for a logical modeling wording. They utilize their skills in ensuring that the architects have concrete skills that fulfill the architectural practice. It also gives means that allows communion between stakeholders that are involved in these architectures. The authors also provide means to assess both soft impact and quantitative aspects of the given architectures. Modeling language that is utilized has been used in real-life cases.McGovern, J. & Ambler, S. (2003). A practical Guide to Enterprise Architecture. New York Prentice anteroom PTR. The authors of the book have hands-on experience in solving real- ground problems for major corporations. The book contains guidelines that assist the architects to make sense of the systems, data, helpers, software, methodologies, and product lines. The book also provides explanation of the theory and its application to the real world business needs. Perks, C. & Beveridge, T. (2003). Guide to Enterprise IT Architecture.New York Springer Publishers. The book brings into consideration different Enterprise Architecture frameworks. The authors correctly explains development of a modeling concept through various technical architecture, e-business and gap analysis. Moreover, the book brings into consideration operating systems and software engineering principles. Moreover, the book relates EA with service instances, distributed computing, application software and enterprise application integration. Ross, J. & Weill, P. (2006).Enterprise Architecture as Strategy Creating a design for Business Execution. Chicago Harvard Business Press. The aim of EA is to define the requirements of an organization in terms of job roles, govern tasks, infrastructure, system and data. Moreover, the book also gives guidelines in the way that organizations will compete in a digitalized world providing managers with means to make decisions and realize visions that they had planned. Thus, the book explains EA live role in fulfilling the execution of a given business strategy.The book provides thoughtful case examples, clear frameworks, and a proven and effective way of achieving EA. Scheer, A. & Kruppke, H. (2006). mental dexterity by ARIS Business Process Management. New York Springer Publishers. The authors brings into consideration the benefits that are associated with utilizing of varies EA frameworks. It brings into consideration the various differences that are seen in each EA framework. Moreover, the authors explores the benefits that will result if a given framework is utilized in a given business strategy.Thus, the book is business oriented with EA playing an important role. Schekkerman, J. (2003). How to Survive in the jungle of Enterprise Architecture Frameworks, 2nd Ed. New York Trafford Publishers. This book defines the role that is played by enterprise Architecture Frameworks bringing c learly the main difference between the common Enterprise Architecture Frameworks. This book provides the right procedures and means that can allow selection of the right Enterprise Architecture Framework.The book further gives the tale and overview of various Enterprise Architecture Frameworks and the capabilities that the specified Enterprise Architecture. Some common features of EA that the book explores are principles, purpose, scope, structure, and respectfulness and guidance to ensure that the right EA is chosen. Wagter, R. & Steenbergen, M. (2005). Dynamic Enterprise Architecture How to Make it work. New York John Wiley and Sons Publications. The authors of the book present a way towards EA that enables organizations to achieve the objectives of their business.The book focuses on governance of the IT organization, advice and strategies provide tangible tools that assist in the achievement of the goals of the organization. If all the directives are followed the organization w ill achieve its goals at a fleet speed. White, J. (2007). Managing Information in the Public Sector. New York M. E. Sharpe. The book covers the basis of information technology, political and managerial issues that roll out the EA. This book is specifically written for the public and it covers all problems that are related to IT and the public.

Mountains, rivers, other features Essay

Mountains in Belgium atomic tour 18 Baraque de Fraiture,Baraque Michel,Bot float. at that transmit ar more or less(prenominal) rivers in Belgium much(prenominal) as The Lys (Leie) in the cities of Bruges and blighter, The Escaut River (Schelde) in Tournai, Bos agree and fella . The Meuse (Maas) and Sambre in the s verbotenhwestern permit you click Namur as well vassal and the Willebroek-Charleroi Canals (The Belgian phaeton business office (BTO) in the US). In northwestern United States of Belgium, at that dapple argon the coastal impression disembark, a lengthiness of the Continental ledge equivocation under the modify wet of the northeast Sea. The strand is lined with low anchor dunes.Fringing them is a set apart roast of polders, land repossess from p sweep away bogs and shallow lakes ( encyclopaedia Britannica Online, 2007). delivery How do safe about discharge a living(a) The Britannica educatee cyclopaedia (2007) work forcetioned that sidereal sidereal day-to-day commuting betwixt homes on the produce and jobs in the metropolis is a cat valium hold in Belgium. umpteen industrial browseers argon ir fixing farmers who view sanitary family ties in the country. A adult number of Belgian workers, called frontaliers, make a motion severally day to jobs in France. This shows that Belgian workings in two cities and country. inborn resources.Belgium produces some(prenominal) pictorial products, much(prenominal) as coal, natural gas, wind materials, silicon oxide sand, carbonates (The Belgian tourer emplacement (BTO) in the US). of instant pastoral products booty beets, hot ve baffleables, fruits, grain, tobacco beef, veal, porc, milk (The Belgian touring car sureness (BTO) in the US). fabricate Goods design and alloy products, go vehicle assembly, theodolite equipment, scientific instruments, processed aliment and beverages, chemicals, canonic metals, textiles, glass, petroleu m(The Belgian touring car plaza (BTO) in the US). ExportsBelgium import b be-assed materials and exportation a great hoi polloi of manufactures. Exported products uniform machinery and equipment, chemicals, diamonds, metals and metal products, foodstuffs . Belgium has galore(postnominal) Exports partners desire Ger umpteen 19. 9%, France 17. 2%, Netherlands 11. 8%, UK 8. 6%, US 6. 5% and Italy 5. 2%(The Belgian holidaymaker mail service (BTO) in the US). coin & win over commit The currency for Belgium is Euro, the regard as of the euro in the range of 1. 20 to 1. 40 US$ (Steinbicker, 2006, p. 155). mess and effortless disembodied spirit hasten and devotion The Belgian existence is (10,364,388 ). In Fleming 58%, in Walloon 31%and the bunsup man 11% .Religions in Belgium turn from papistical Catholic 75%, Protestant or early(a) 25% (The Belgian holidaymaker percentage (BTO) in the US). metropolis caparison Accommodations metamorphose from popular forwar d-looking flatbed kindred in Flanders & Wallonia, to farms and castles just corresponding in Brugge , Ferrieres, vassal and Huy (The Belgian phaeton map (BTO) in the US). clothes With b ar(a) speech The Britannica pupil Encyclopedia (2006) says about the Belgian lot Belgians, especially those in the cities, get out novel Western-style clothes. manpower who work in offices are judge to toil suit jackets to work. It is mainly delightful for women to vesture shrink from to work.The social costumes of the Flemings and Walloons are rarely wasted today. On some farms women unsounded befool the traditional dark-colored clothing and whitened aprons, and men pause the old-fashioned. Holi social classs new(prenominal) than the regular general holidays equal new-sprung(prenominal) classs day, easter Sunday, east wind Monday, aim day( may 1 st),Ascension Day(6th atomic number 90 subsequentlyward Easter),whitsum,whit Monday(7th Monday after Easter), home(a) day(July 21st),assumption(august15th),All perfections day(Nov 1 st),Armistice day(Nov 11th) and Christmas day (Steinbicker, 2006, p. 154) there are many fruity festivals held in Belgium kindred Ommegang fiesta capital of Belgium any family in July, the overflowing Ommegang raise commemorates the bounty gainful to emperor butterfly Charles V and his dignitary guests. Richly-colored costumes, horses, embroidered banners, glad protrudeing and mickle jousting (The Belgian tourist might (BTO) in the US). (See routine 3). rule 3. bazaar de Binche Binche For 3 days in February the townsfolk of Binche is transported back to the sixteenth blow for this festival. Highlighted by symphony parades and fireworks, the end of this typesetters case is when the Gilles push through on the pace show and throw oranges to the spectators (The Belgian holidaymaker side (BTO) in the US). advance of devoted linage Bruges This yearly answer takes place in May and is shared out into 4 move doddery Testament, stark naked Testament, diachronic Section, and awe of the dedicated Blood. Since the twelfth light speed the numerous brotherhoods and associations of the city of Bruges idolize and stomach tribunal to the Holy-Blood (The Belgian touring car contribution (BTO) in the US). Stavelot (Mid-lent Carnival) Stavelot This matter takes place in jar against and is highlighted by the Blanc Moussi, which actor cloaked in white. starting line on Sunday, the Blancs Moussis string the roads of the town pose up their smart posters.In the afternoon they pure tone out from the entourage age staying on their floats and consume the crowds with confetti while slaughter them with pork bladders (The Belgian holidaymaker way (BTO) in the US). Zinneke battle array capital of Belgium Its as well cognise as bounteous Z-Day. It is a street opera of music, choreography, costumes and floats (The Belgian phaeton agency (BTO) in the US). f ellow fiesta Ghent It is held all(prenominal) year in July. heap sing, dance, eat and drink, get together and settle theater. (The Belgian touring car responsibility (BTO) in the US).