Essay on My Sisters Keeper - 926 Words

Evelyn Rivas West Coast University 9 May 2013 My Sister’s Keeper Cloning is a controversial topic to where most people who argue about it, definitely do not agree with each other’s opinions. â€Å"My Sister’s Keeper† is a movie where one child, Anna, is conceived solely so her older sister Kate can fight leukemia. Once Anna reaches a certain age, she realizes what has been happening to her and refuses to go through with anything else by suing her mother. Throughout the movie, this situation tears the family apart and members of the family are heartbroken but it ultimately helps decide the outcome of what should happen (Cassavetes, 2009). In the movie â€Å"My Sister’s Keeper†, a girl named Kate is†¦show more content†¦Medical paternalism is when people believe they know what is best for others; as in when Kate’s mom believed what she was doing was right regardless of the opinions anyone else had. Her mom was not able to accept the fact that her daughter was dying and did not want to deal with it. Ethical terms that opposed Kate’s mom’s actions are nonmaleficence is doing harm to another while nonconsequential ethics is the rightness or wrongness of an action based on the consequences of the action. Kate’s mom was causing nonmaleficence by putting Anna through all these unnecessary surgeries. During the time, Anna had no idea what was going on and had no say in the things she wanted. Kate’s mom thought that it was ok for her to conceive another child for the good of her first born. Kate’s mom would constantly have Anna as a back up to use in case something went wrong with Kate. Autonomy is when an individual makes his or her own decisions. In the movie, I believe Anna’s rights are most important compared to Kate’s or her moms. In my opinion I believe that Kate and Anna’s mom was completely wrong for what she had done and how she thought nothing was wrong with it. Anna’s life was only crea ted to help her sister survive. From the day Anna was born, tests and procedures began to help keep Kate alive. Anna was of course way too young to understand what was happening to her and why. When Anna reachedShow MoreRelatedTechnical Reading : My Sisters Keeper2807 Words   |  12 PagesTechnical reading: My Sisters Keeper A technical reading is where the film maker’s intentions are explained through the technical devices of a film. Nick Cassavetes (the director) was able to explain to us that even though Kate was sick she was happy. In one of the scenes where Kate is sitting outside cooped up in a blanket although she was looking pale and unhealthy she was giggling like she was 5 years old blowing bubbles into the sky. He proved his point to us through the way that he used a closeRead MoreMy Sister s Keeper By Jodi Picoult979 Words   |  4 PagesMy Sister’s Keeper by Jodi Picoult beautifully illustrates many different legal, ethical, and moral dilemmas that can accompany a possible terminal illness diagnosis within a family especially that of a young family. Ultimately the book causes you to re-examine any stance you may have had between that of what is legally and ethically right and what is morally right. Brian and Sara Fitzgerald have two small children who seem healthy and happy. Suddenly their daughter Kate falls sick, and after manyRead MoreMy Sister s Keeper By Jodi Picoult1216 Words   |  5 PagesReading Response – Kaitlyn Baker My Sister’s Keeper by Jodi Picoult Sad novels have never really appealed to me. I’ve never been drawn by their sombre and depressing tone, often leaving me in a state of wondering, what now? This novel didn’t excite me at first. The storyline of ‘My Sister’s Keeper’ by Jodi Picoult, follows Anna Fitzgerald as she takes her parents to court so that she could be emancipated from medically supporting here leukaemia ridden sister, Kate. But as I read through, there wereRead MorePersonal Narrative : My Sister s Keeper By Jodi Picoult1424 Words   |  6 PagesReading is my life. I enjoy every book that I pick up. I have many favorite authors from all types of backgrounds and all types of genres. My five favorite books are as followed: A Thousand Splendid Suns, My Sister’s Keeper, My Sister’s Keeper, The Secret Life of Bees and Act Like a Lady Think Like a Man. Each novel plays an important role in my life, they helped me get through some tough times. The books that I read whi le I was in high school helped me to find courage, to find faith, to find myselfRead MoreMy Sisters Keeper2300 Words   |  10 PagesAn Ethical Discussion of My Sisters Keeper Trudy German Wayland Baptist University An Ethical Discussion of My Sisters Keeper Introduction and Thesis: Preimplantation Genetic Diagnosis (PGD) to provide a genetically matched donor for an older sick child and to use the organs of the younger to the medical benefit of the elder is not morally justifiable using rule utilitarian ethical theory. This principle is not justifiable due to both the nature of the proposed rule regarding PGD and, primarilyRead MoreMy Sisters Keeper Essay1125 Words   |  5 Pagesan amazing story about a girl who was conceived to spend her life as a donator for her sister. She spends her whole life in hospitals trying to save her sister’s life. But is it all worth it? And does her sister even want her to do all this? In this book analysis I’ll tell you all about this beautiful story. C: 1: Anna, Sara Fitzgerald’s youngest daughter was created to donate bone marrow to her older sister Kate. They created a baby that could function as a suitable donor. This baby was Anna.Read MoreThe Book Thief And My Sister Keeper1875 Words   |  8 Pagesinevitable part of life. I have chosen to explore the theme how loss changes perspective. This theme is evident in the books The book thief by Markus Zusak, My sister keeper, by Jodi Picoult, The five people you meet in heaven, by Mitch Albom and The lovely bones, by Alice Sebold. The books The five people you meet in heaven by Mitch Albom and My sister keeper by Jodi Picoult, both potray the idea that death makes us question our purpose in life. This was shown in the book, The five people you meet in heavenRead MoreAnalysis Of The Movie My Sisters Keeper 1627 Words   |  7 PagesThe movie â€Å"My sisters keeper† is about 13 year-old Anna, who sues her parents for medical emancipation when she is expected to donate a kidney to her sister Kate, who has leukemia. This essay will focus on three events in Anna’s life, and discuss how each event in the characters life had an affect on her physical, psychosocial and cognitive development. The events that will be discussed are: how being brought into the world to save Kate affected Anna’s psychosocial development, how having to undergoRead MoreReaction to My Sisters Keeper Movie5317 Words   |  22 PagesMy Sisters Keeper by Jodi Picoult About the Book New York Times bestselling author Jodi Picoult is widely acclaimed for her keen insights into the hearts and minds of real people. Now she tells the emotionally riveting story of a family torn apart by conflicting needs and a passionate love that triumphs over human weakness. Anna is not sick, but she might as well be. By age thirteen, she has undergone countless surgeries, transfusions, and shots so that her older sister, Kate, can somehow fightRead MoreMy Sister s Keeper By Kate Fitzgerald1990 Words   |  8 PagesMy Sister’s Keeper follows the story of 13-year-old Anna Fitzgerald, who unexpectedly sues her parents for medical emancipation. Medical emancipation is granted to a minor, where they are no longer restricted to the wishes of their parents and may make their own decisions regarding medical treatment. Now, the reason Anna seeks medical emancipation is because her parents expect her to give up one of her kidneys for her older sister Kate. Kate Fitzgerald has had leu kemia since she was 2, and in the

Chemistry Project - 1446 Words

CHEMISTRY PROJECT :AIM: TO COMPARE RATE OF FERMENTATION OF GIVEN SAMPLE OF WHEAT FLOUR,GRAM FLOUR,RICE FLOUR AND POTATO. SUBMITTED BY :- NAME: Shreyas kelkar CLASS:XII A ROLL NO: 26 INDEX # AIM # CERTIFICATE # ACKNOWLEDGEMENT # DECLARATION # OBJECTIVE # INTRODUCTION # MATERIALS REQUIRED # PROCEDURE # OBSERVATIONS # BIBLIOGRAPHY CERTIFICATE This is to certify that this project is submitted by SHREYAS KELKAR to the chemistry department, KENDRIYA VIDYALAYA NO. 1, INDORE was carried out by him under the guidance and supervision of MRS. SANGITA SHELKE during academic session 2012-2013. Date: MRS. SANGITA SHELKE (Chemistry teacher) External Examiner:- Internal Examiner:- ACKNOWLEDGEMENT I wish to express my deep gratitude and†¦show more content†¦Nevertheless, it was known that yeast extracts ferment sugar even in the absence of living yeast cells. While studying this process in 1897, Eduard Buchner of Humboldt University of Berlin, Germany, found that sugar was fermented even when there were no living yeast cells in the mixture, by a yeast secretion that he termed zymase. In 1907 he received the Nobel Prize in Chemistry for his research and discovery of cell-free fermentation.One year prior, in 1906, ethanol fermentation studies led to the early discovery of NAD+. Uses Food fermentation has been said to serve five main purposes: # Enrichment of the diet through development of a diversity of flavors, aromas, and textures in food substrates # Preservation of substantial amounts of food through lactic acid, alcohol, acetic acid and alkaline fermentations # Biological enrichment of food substrates with protein, essential amino acids, essential fatty acids, and vitamins # Elimination of ant nutrients. # A decrease in cooking times and fuel requirements Risks of consuming fermented foods Food that is improperly fermented has a notable risk of exposing the eater to botulism. Alaska has witnessed a steady increase of cases of botulism since 1985. Despite its small population, it has more cases of botulism than any other state in the United States of America. This is caused by the traditional EskimoShow MoreRelatedChemistry Career Research Project: Forensic Science547 Words   |  2 Pagesin the first years of college, certain courses should be taken. English, Chemistry, Physics, and Biology are the most important but it can also be of assistance to take classes such as Genetics, Statistics, Crime Scene Investigation, and Forensic DNA Analysis. In forensic science, various chemistry degrees are mandated. Popular choices include Analytical Chemistry, Organic Chemistry, Drug Chemistry, and Biophysical Chemistry. Knowledge and proper education are looked-for when applying for a job butRead Morechemistry project on honey analysis1140 Words   |  5 Pagesï » ¿Acknowledge ment I would like to express my sincere gratitude to my chemistry mentors Mrs. Smiti Gupta  for her vital support, genius guidance and encouragement without which this project would not have come forth from   my side. I would also like to express my heartly gratitude to the lab assistants  Mr. Rajkumar Singh  for his necessary suggestions and initiations during the making of this project. I am grateful to My Parents and My Sister whose blessings and wishes have gone a long way in theRead MoreChemistry Project on Evaporation of Liquid1225 Words   |  5 PagesChemistry Project on Evaporation of Liquid Acknowledgement I would like to show my gratitude to my Chemistry Teachers Ms Seema More without whose support and encouragement this project could never have have taken the present shape . I would also like to thank my lab incharge Mr. Kakde For helping Me out During The Practical Part Of This Project. Aim Acknowledgment I am are greatly thankful for the cooperation and help from the Community Science Center (CSC) authorities and the Chemistry labRead MoreChemistry Investigatory Project3144 Words   |  13 PagesUNIVERSITIES 2012, 28(3), 415—418 Determination of Nicotine in Tobacco by Capillary Electrophoresis with Electrochemical Detection SUN Jin-ying1, XU Xiao-yu1,2, YU Huan1 and YOU Tian-yan1* 1. State Key Laboratory of Electroanalytical Chemistry, Changchun Institute of Applied Chemistry, Chinese Academy of Sciences, Changchun 130022, P. R. China; 2. Ministry of Public Security of Jilin Province, Changchun 130051, P. R. China Abstract A sensitive, simple and low-cost method based on capillary electrophoresis(CE)Read MoreBattery Life Chemistry Project3767 Words   |  16 Pagesdata and draw conclusions 9. Compile a formal report summarizing your work. All the while, you must keep an up-to-date logbook; turn in required papers and forms. By Dec. 2 submit a formal research paper summarizing your science fair project and research. The following Science Fair-related work is OPTIONAL: If you are asked to enter Duluth High’s Science Fair (December 7th), the benefits to you would include: * 1 point added to your final fall semester average if you enterRead MoreTeaching And Mentoring Experience For Undergraduate Students1312 Words   |  6 Pagesstudents throughout my doctoral and postdoctoral work at the City University of New York (CUNY). I taught General Chemistry (I II) laboratory courses and recitation sections at CUNY for four years. I volunteered as a physical chemistry tutor for undergraduate students from CUNY. At St. John s College of Liberal Arts and Sciences, my teaching assignment included a General Chemistry Laboratory course that also involved a synergistic approach to conducting several laboratory sessions guided simultaneouslyRead MoreNotes On Antacid Potency And Its Effects On Their Knowledge Of Acids, Bases, And Neutralization1038 Words   |  5 PagesMary Pyrdol Honors Chemistry P3 Group 3 Topic: Antacid Potency Due Date: 9/30/16 Background Research For the scientists project, they are researching different brands of antacid and their potency to further expand their knowledge of acids, bases, and neutralization. Their problem statement is ‘which liquid antacid brand is most potent?’ In the scientist’s experiment, their independent variable is the brand of liquid antacid. The dependent variable is the amount of drops of antacid it takes for theRead MoreChemistry Lab On And Electric Vehicle999 Words   |  4 Pagesmuch from working and competing in Science Olympiad. There were four competitions that were scheduled for me to compete in: Forensics, Chemistry Lab, Game On and Electric Vehicle. There was a lot of preparation and commitment that had to be put in. A slight mishap happened in Forensics we found out that only two teams could compete, so my team had to drop out , Chemistry Lab was mainly basic kinetics and gas laws during Game On we had to learn Scratch and then use that knowledge to create a game, The Read MoreUniversity of Rajshahi, Rajshahi, Bangladesh Department of Applied Chemistry and Chemical800 Words   |  4 PagesRajshahi, Rajshahi, Bangladesh Department of Applied Chemistry and Chemical Technology Master of Science (with thesis) 2007 (Held in 2008 Bachelor of Science (four years honors) 2008 (Held in 2010) Emphasis: Physical Chemistry, Polymer Chemistry, Pharmaceutical Chemistry, Organic Chemistry, Chemical Technology PROFESSIONAL EXPERIENCE Bangladesh Atomic Energy Commission Dhaka, Bangladesh Scientific Officer, Nuclear and Radiation Chemistry Division September 2012 - Present ï  ¶ Prepared, developedRead MoreThe Physics Department And The Chemistry Department Essay1619 Words   |  7 Pageswill be the hazardous material and hazardous waste issues on the campus. While conducting the preliminary tour of the campus, it is noticed that there is a lot of issues that are effecting safety around the campus. The biology department and the chemistry department will need to have all chemicals inventoried to include hazardous waste. The physics department’s use of high voltage and the use of lasers in their department. The automotive technology department has more than a few issues that will need

Mattel Case Study Free Essays

Recently Mattel faced challenges regarding their toys manufactured in China. They found out that these toys made in China have high lead content that can poison children. Mattel immediately recalled these toys, specifically: 253,000 â€Å"Sarge Cars,† â€Å"345,000 batman, 683,000 Barbie and Tanner sets and 1 million Doggie Day Care Sets (iVillage, 2007). We will write a custom essay sample on Mattel Case Study or any similar topic only for you Order Now Mattel immediately asked their retailers to recall these toys. How did the management of Mattel arrive to this kind of decision in order to solve this problem? This study will examine the decision process. Mattel believes in proper management is important to ensure the success of the company. And to be able to achieve it, a good manager is needed. Managers are vital ingredient of a company’s success because they are the ones responsible i company (Long, 1998). Ethics is also vital in an organization. Several times we hear about organizations being hit by scandal dealing with issues of ethics, integrity and trusty. In reality, several organizations are ethical and are not beset with scandal, lawsuits and investigations. The reason most organizations considered ethical are not dealing with this negative press is because many have instilled a culture of ethics and integrity. Since Mattel believes that ethics will be helpful to their productivity and survival, as contrast to what is perceived on television, for example, where people at all means do whatever they could to achieve something, even if it meant being dishonest. (p. 208) Mary Guy (1990) wrote that individuals who are considerate with regards to making ethical decisions influence the new comers of the organization, and will later on develop their own sensitivity on ethics. (p. 161) Ethics requires the decision maker to consider things based on important values. (p. 5). According to Jacobs and Jaques (1987), the skill requirement at the organizational level requires ethics because it is responsible for the organization’s reputation of their products and services. The company should respond to the social and community needs and it should also be concerned with public relations. (p. 31) The influence of ethics in decision making is crucial because the company or organization judges a situation based on what is morally right and fair for their clients or consumers. Not only will they lose their regulars if they fail, but they will also lose potential patrons (McGregor, 2004). They also base their decisions on how wise it should be. Seldom are there companies who are gearing towards unethical decisions just for the sole reason of achieving a goal (Minor, 2002). Usually, success comes with the right, ethical, decisions; and it has been proven for many years that is why organizations are required to make these sound judgments. References Guy, M.E. (1990). Ethical Decision Making in Everyday Work Situations. Westport, CT: Quorum Books Jacobs, T.O., Jaques, E. (1987). LEADERSHIP IN COMPLEX SYSTEMS. In J. Zeidner (Ed.). Human Productivity Enhancement: Organizations, Personnel, and Decision Making Vol. 2. Volume: 2, (pp. 7-31). New York: Praeger Publishers Long, B.C. (1998) Coping with Workplace Stress: A Multiple-Group Comparison of Female Managers and Clerical Workers. Journal of Counseling Psychology. 45(1): 65 McGregor, G. (2004, October 8). Service Network. Journal of Counseling Psychology. 45(1): 65 Miner, J.B. (2002) Organizational Behavior: Foundations, Theories, and Analyses. Oxford University Press. New York: Oxford University Press. iVillage.com (2007) Mattel Toys Recalled from China. www.iVillage.com How to cite Mattel Case Study, Free Case study samples

Second Language free essay sample

The language is the most important means of communication. It is necessary to be able to communicate not only in your own language but also in a foreign language. That is why people learn languages. The most important language of all is our mother tongue. We learn it from very young and it stay with us until we die. When we want to learn a new language, we must know our own very well. There are many different people and everyone learns a foreign language in his own way. For some people to learn a language is very easy. Usually these people dont need any help, they learn by themselves. All they need is a book or a stay abroad. An other group of people are people who work hard to learn a language and most of the time it works. For them the process of learning a foreign language is quite long and they need a lot of patience and endurance. We will write a custom essay sample on Second Language or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page And then there is a third group of people. These people always start to learn a language but they never finish. That means that they dont know the language properly. The most important and the most popular language in the world is English. When we know English we can communicate almost all over the world because most people learn English as their first foreign language. English is used in information technologies, in travel airports, buses, trains, ships. Not only English but also other languages you can use to get information from Tv, radio, newspaper. We choose which language we want to learn also according to where we live. Sometimes is is necessary to learn the language of our neighbouring countries. Learning foreign languages means more opportunities when traveling to other countries. We can get to know new countries, new people, new cultures and make new contacts. All this is much easier when we have learnt the language. Today many people need to learn a foreign language because they want to find work abroad. The better they know the language, the better chance they haveto get a good job. In some countries there is the problem that people think that they dont need to learn any other language except for their own because they think that everybody else will learn their language. This is an advantage of small countries where the people are flexible and are able to learn not only one but very often more languages. It is true what people say that the more foreign languages you know, the more opportunities you have. Everybody should have this in mind and be open to new chalenges.

English Tips for Job Interview Questions and Answers

English Tips for Job Interview Questions and Answers Congratulations! You have applied for a job and now you are getting ready for that important job interview. Use this page to make sure your English makes a great impression, in addition to your skills. Opening Questions When you walk in the room the very first impression you make on the interviewer is key. It is important that you introduce yourself, shake hands, and be friendly. To begin the interview, its common to engage in some small talk: How are you today?Did you have any trouble finding us?What do you think of the weather lately? Take advantage of these questions to help you relax: Human resources director: How are you today?Interviewee: Im fine. Thank you for asking me in today.Human resources director: My pleasure. Hows the weather outside?Interviewee: Its raining, but I brought my umbrella.Human resources director: Good thinking! As this example dialog shows, its important to keep your answers short and to the point. These type of questions are known as ice-breakers because they will help you relax. Strengths and Weaknesses You can expect to be asked about your strengths and weaknesses during a job interview. Its a good idea to use strong adjectives to make a good impression.  Use these adjectives to describe yourself by talking about your strengths.   accurate -  Im an accurate bookkeeper.active -  Im active in two volunteer groups.adaptable -  Im quite adaptable and happy to work in teams or on my own.adept -  Im adept at identifying customer service issues.broad-minded -  Im proud of my broad-minded approach to problems.competent -  Im a competent office suite user.conscientious -  Im efficient and conscientious about paying attention to detail.creative -  Im quite creative and have come up with a number of marketing campaigns.dependable -  Id describe myself as a dependable team player.determined -  Im a determined problem solver who wont rest until weve come up with a solution.diplomatic -  Ive been called in to mediate as Im quite diplomatic.efficient -  I always take the most efficient approach possible.enthusiastic -  Im an enthusiastic team player.experienced -  Im an experienced C programmer.fair -  I have a fair understanding of programming languages.firm -  I have a firm grasp on the comp lexities facing us.innovative -  Ive often been complimented on my innovative approach to shipping challenges. logical -  Im quite logical by nature.loyal -  Youll find that Im a loyal employee.mature -  I have a mature understanding of the market.motivated -  Im motivated by people who love to get things done.objective -  Ive often been asked for my objective views.outgoing -  People say Im an outgoing person whos very personable.personable -  My personable nature helps me get along with everyone.positive -  I take a positive approach to problem-solving.practical -  I always look for the most practical solution.productive -  I pride myself on how productive I am.reliable -  Youll find that Im a reliable team player.resourceful -  You might be surprised by how resourceful I can be.self-disciplined -  Ive often been complimented on how self-disciplined I remain in difficult situations.sensitive -  I do my best to be sensitive to others needs.trustworthy -  I was so trustworthy that I was asked to deposit company funds. Make sure to always have an example ready as an interviewer might like  more details: Human resources director: What do you consider your greatest strengths?Interviewee: Im a determined problem solver. In fact, you might call me a trouble-shooter.Human resources director: Could you give me an example?Interviewee: Certainly. A few years ago, we were experiencing difficulties with our customer database. Tech-support was having difficulties finding the problem, so I took it upon myself to dig into the problem. After two days of brushing up on some basic programming skills, I was able to identify the problem and resolve the issue. When asked to describe your weaknesses, a good strategy is to select weaknesses that you can overcome by a specific action. Once youve described your weakness, state how you plan to overcome this weakness. This will demonstrate self-awareness and motivation.   Human resources director: Could you tell me about your weaknesses?Interviewee: Well, Im a little shy when first meeting people. Of course, as a salesperson, Ive had to overcome this problem. At work, I make an effort to be the first person to greet new customers to the store despite my shyness. Speaking About Experience,  Responsibilities Making a good impression when speaking about your past work experience is the most important part of any job interview.  Use these verbs to specifically describe responsibilities at work. As with  speaking about your greatest strengths, youll need to have specific examples ready when asked for further details. act -  Ive acted in a number of roles in my current position.accomplish -  It took only three months to accomplish all our goals.adapt -  I can to adapt to any circumstance.administer -  Ive administered accounts for a wide range of clients.advise -  Ive advised management on a wide range of issues.allocate -  I allocated resources across three branches.analyze -  I spent three months analyzing our  strengths and weaknesses.arbitrate -  Ive been asked to arbitrate between colleagues on a number of occasions.arrange -  Ive arranged shipments to four continents.assist -  Ive assisted management on a wide range of issues.attain -  I attained the highest levels of certification.built -  I built out two new branches for my company.carry out -  I was responsible for carrying out managements decision.catalog -  I helped develop a database to catalog our clients needs.collaborate -  Ive collaborated with a wide range of clients.conceive -  I helped conceive of a  new marketing approach.conduct -  I conducted four marketing surveys. consult -  Ive consulted on a wide range of projects.contract -  Ive contracted with third parties for our company.cooperate -  Im a team player and love to cooperate.coordinate -  As project manager, Ive coordinated major projects.delegate  -  I delegated responsibilities as supervisor.develop -  We developed more than twenty applications.direct -  I directed our last marketing campaign.document -  I documented workflow processes.edit -  I edited the company newsletter.encourage -  I encouraged coworkers to think outside the box.engineer -  I helped engineer a wide range of products.evaluate -  I evaluated sales operations throughout the country.facilitate -  I facilitated communications between departments.finalize -  I finalized quarterly sales reports.formulate -  I helped formulate a new market approach.handle -  I handled foreign accounts in three languages.head -  I headed the RD department  for three years.identify -  I identified produ ction issues to streamline development.implement -  I implemented a number of software rollouts. initiate -  I initiated discussions with personnel to improve communications.inspect -  I inspected new equipment as part of quality control measures.install -  Ive installed more than two hundred air conditioners.interpreted -  I interpreted for our sales department when necessary.introduce -  Ã‚  I introduced a number of innovations.lead -  I led the regional sales team.manage -  I managed a team of ten for the past two years.  operate  -  Ive operated heavy equipment for more than five  years.  organize -  I helped organize events at four locations.presented -  I  presented at four conferences.provide -  I provided feedback to management on a regular basis.recommend -  I recommended changes to help improve workflow.recruit -  I recruited employees  from local community colleges.redesign -  I redesigned our company database.review -  I reviewed company policies on a regular basis.revise -  I revised and improved plans for company expansio n.supervise -  Ive supervised project development teams on a number of occasions. train -  Ive trained new employees. Human resources director: Lets talk about your work experience. Could you describe your current responsibilities?Interviewee: Ive taken on a number of roles in my current position. I collaborate with consultants on an ongoing basis, as well as evaluate ​the  job performance of my team members. I also handle foreign correspondence in French and German.Human resources director: Could you give me some more details about job evaluation?Interviewee: Certainly. We focus on project-based assignments. At the end of each project, I use a rubric to evaluate individual team members on key metrics for the project. My evaluation is then used as reference for future assignments. Your Turn to Ask Questions Towards the end of the interview, its common for the interviewer to ask you if you have any questions about the company. Make sure to do your homework and prepare for these questions. Its important to ask questions that show your understanding of the business rather than just simple facts about the company. Questions you might ask could include: Questions about business decisions such as why a company decided to expand into a specific market.Questions that show off your intimate understanding of the type of business.Questions about current projects, clients and products that go beyond information you might find on the companys website. Make sure to avoid any question about workplace benefits. These questions should be asked only after a job offer has been made. Choose Your Verb Tenses Well Here are some tips on verb tense usage during the interview. Remember that your education took place in the past. When describing your education use the past simple tense: I attended the University of Helsinki from 1987 to 1993.I graduated with a degree in agricultural planning.If you are currently a student, use the present continuous tense:I am currently studying at the University of New York and will graduate with a degree in Economics in the spring.I am studying English at the Borough Community College. When talking about current employment be careful to use the  present perfect  or  present perfect continuous. This signals that you are still performing these tasks at your current job: Smith and Co. have employed me for the last three years.I have been  developing intuitive software solutions for more than ten years.When talking about past employers use  past tenses  to signal that you are no longer working for that company:I was employed by Jacksons from 1989 to 1992 as a clerk.I worked as a receptionist at the Ritz while I was living in New York.

40 Actionable Email Marketing Tips That Will Boost Results

40 Actionable Email Marketing Tips That Will Boost Results Email marketing is complex. From list building to copywriting to measurement, there’s always something new to learn and improve. For marketers and business owners with limited time, it can be difficult to keep up with. This post covers 40 important email marketing tips, along with actionable advice to help you implement them right now. Even if you’re an experienced email marketer, you’re sure to pick up at least a few new tactics. 40 Actionable Email Marketing Tips That Will Boost Results via @ Table of Contents: 10 Email Subject Line Writing Tips 10 Email Copywriting Tips 10 General Email Marketing Tips 10 Email List Building Tips 10 Tips for Writing Better Email Subject Lines Success starts with strong subject lines. According to Hiten Shah, â€Å"33% of email recipients open email based on the subject line alone.† You may have heard some variation of that figure before (different reports suggest a range between 30% to upper 40%). The key takeaway here is that paying attention to subject lines matters, and a little extra effort up front can boost the results of your entire email. 1. Test Every Subject Line Before Delivery Wouldn’t it be great if it were possible to test every subject line before you hit send? With the Email Subject Line Tester, there is. This free tool (which is also built into ) makes it easy to optimize subject lines and see how they’ll look in recipient’s inboxes. Enter your subject line: Then, get your score (and more): You can use it free as much as you’d like here. 2. Use a Real Person’s Name in the Sender Field Getting an email from an actual person feels more friendly than one from a brand. So, use an employee’s name in the sender field, rather than your brand name. For bloggers or solo consultants, your name might double as your brand. But, larger retail and B2B brands can benefit from this strategy, too. This example from Threadless shows how both can be combined: Most email service providers make it easy to edit the sender field. Consider using the name of the individual sending the email, or the best point of contact should a recipient have questions. Sending marketing emails? Use a real employee's name in the sender field:3. Add Personalization People want to feel like they’re more than just a number. So, to further make your emails more personable, include the recipient's name. Here’s an example of a plain-text email from Michael Hyatt using personalization: Make email marketing more conversational with personalization4. Use Power Words Subject lines should inspire readers to take action. So, include power words that motivate audiences to open and click. Use this cheat sheet: Use power words to increase #email open rates5. Experiment With Numbers and Stats According to a study from YesWare, including a number (like an interesting stat or percentage) can influence a modest increase in clicks and replies: There are at least a couple reasons this might be the case: Numbers are concrete. Subject lines that make vague promises are less compelling than those that state specific claims or benefits. For example, â€Å"Save 25%† is more useful than â€Å"Save Money.† Sometimes, stats are hard to believe (even if they’re accurate). And you just have to click for confirmation. So, if you have stats or interesting percentages to share, consider including them. Experiment with numbers and stats in #email subject lines6. A/B Test Subject Lines No study nor external data point will ever be as meaningful as your own results. One of the best ways to get insight into what works for your audience specifically is to A/B test as much as possible. Subject lines are one obvious email element to split test, and most email service providers make this easy. Here are some shortcuts to help documentation to get you started: MailChimp Campaign Monitor Active Campaign Constant ContactAre you using A/B testing on your #email subject lines? If not, you might not be as successful as...7. Create a Curiosity Gap According to Wordstream, a curiosity gap  is: The curiosity gap is a theory and practice popularized by Upworthy and similar sites that leverages the reader’s curiosity to make them click through from an irresistible headline  to the actual content. By creating a curiosity gap, you're teasing your reader with a hint of what's to come, without giving all the answers away. How powerful can leveraging an informational gap be for copywriting? For Copyhackers, powerful enough to drive a 927% traffic increase to a pricing page. Imagine what it can do for your email marketing. To incorporate this technique into your subject line writing, do this: Identify the beginning and end of the story in your email. Leave out crucial information in the middle. Now, done poorly, this is an easy recipe for cheesy clickbait. But, it can also be a simple formula for carefully crafted copy that piques curiosity (and gets more clicks on your emails). Here are some examples of what this might look like in practice: â€Å"The easiest way to achieve your goal isn’t what you think.† â€Å"What’s the fastest way to achieve [GOAL]?† â€Å"Should you use this tactic to achieve [GOAL]†? All of these examples leave something out, that can only be learned by clicking through to read the email. Create curiosity gaps in your email subject lines to get more opens.8. Make Use of Available Preview Text Preview text appears in some email clients after the subject line. Usually, this space will be filled with copy from the email itself, if no preview text is specified. Leaving it blank is a missed opportunity, though, as it offers a chance to give your subject line more context. Here’s a great example from MarketingProfs: The subject line inspires urgency (â€Å"last call†), while the preview text offers more specifics (exactly how long the offer will remain, and how much can be saved). This example from Stone Temple Consulting follows a similar principle: Making use of preview text is simple: write your subject line, then add context. Here are some ideas: Tease an offer, then add more specifics. Include information about additional content in your email (that isn’t implied by the subject line itself). Ask a question in your subject line, and use the preview text to tease an answer. Get creative with it and see how it impacts opens and clicks. Writing email subject lines? Don't forget to leverage space in the preview text field.9. Never Use All-Caps Just don’t. It sounds like you're shouting in your reader's face. Avoid all-caps in email subject lines (and get 39 more email marketing tips here):10. Experiment With Emojis Emojis are more than just fun illustrations. They can actually help improve opens on emails. In fact, according to Kim Courvoisier (formerly from Campaign Monitor), â€Å"brands that are using emojis have seen a 56% increase in their unique open rates.† Impressive. Will you achieve similar results? There’s only one way to find out: experiment! To quickly grab emojis you can copy and paste into your own emails, visit GetEmoji.com: Could emojis help increase your email open rate? 10 Email Copywriting Tips Strong copywriting skills are essential for effective email marketing. Here are ten different ways to sharpen yours. Recommended Reading: The Email Copywriting Process You Need to Get More Conversions 11. Keep It Brief Whether you’re writing subject lines or body copy, make everything as long as it needs to be, and no more. Here are some basic guidelines to follow: Keep sentences under 25 words, and paragraphs under three sentences. These are considered basic best practices for web writing. Aim for 17-24 characters when writing subject lines. There’s no real â€Å"best subject line length,† but shorter copy is more likely to avoid getting cut off on mobile devices. Get to the point. Every word and sentence in your email should serve a clear purpose. If it doesn’t, then remove it. Here’s an example from Google. It’s extremely brief and concludes with a simple CTA: Keep your #email marketing copy brief.12. Include One CTA (But Don’t Be Afraid to Include It In Multiple Locations) Including a single call-to-action is a classic piece of email marketing advice. But, what about including that one CTA in multiple locations? This is a simple tip that can help increase clicks by placing a link at multiple spots where a reader is likely to be scanning across your copy: This email includes a CTA in each of the following places: Header graphic. Inline text. Conclusion CTA button. If one item doesn’t entice clicks, there’s a chance the next one might. Consider including one #email call-to-action in multiple places.13. Add a PS If You Need Extra Links Newsletters and roundups, by their nature, include multiple links to various pieces of interesting content. But, if you’re writing a plain text email, it’s best to direct readers toward one location. For plain text emails though, if you have additional content to share, there is one place you can turn to: your PS section. "Check out this example from Sujan Patel, co-founder at Voila Norbert, which lists information about his upcoming speaking appearances: Some other things you could consider including might be: Related articles or blog posts. Upcoming events. Recent company news announcements. This is an easy way to get extra eyeballs on stuff you want to promote, without distracting from your core call-to-action. Get more email traffic by including additional links in a PS after your signature.14. Offer Something Valuable Great copy won’t save a crappy offer. If what you’re selling isn’t worth your audience’s time, there’s nothing you can do to salvage success. Before sending an email, ask whether it passes the following criteria: â€Å"Is the content or offer this is promoting high-quality?†Ã‚  This is obviously somewhat subjective, but if you’re sending email simply because you feel like you have to, it may be better to hold off. â€Å"Would I even want what I’m selling?† Put yourself in your readers shoes. If you read this email from another brand, would you even remotely care? Be honest. â€Å"Is there anything that could make this email more valuable?† An additional PS, a related piece of content, or something else? Never send a marketing #email if you don't have anything valuable to offer.15. Always Put the Reader First No one wants to listen to a brand talk exclusively about itself. Brands that solve problems for people, though? Those are the ones that get heard. When writing email copy, put the reader’s interest first: Strong Example: â€Å"Cut your grass 35% faster with new, sharper mower blades.† Weak Example: â€Å"Our new mower blades are 35% sharper.† The first example establishes a clear benefit and helps the reader envision themselves spending less time mowing their lawn. The second example isn’t bad, but it puts the company first, and fails to make as strong a connection between product improvement and tangible consumer benefit. Put your reader first when writing #email #marketing copy.16. Sell Benefits, Not Features This is another classic piece of copywriting advice, and one that directly ties into the previous tip. Generally speaking, customers care more about benefits than features. A sharper mower blade isn’t important because it’s sharper; it’s better because it means the customer can spend less time mowing their lawn. Here’s an interesting example from MailChimp: Now, this could have been some superdry copy about GDPR. But, odds are, if GDPR means anything to you, you already know what’s up. So, it instead focuses on how MailChimp made creating GDPR-friendly forms easy enough to do in a few clicks. Perfect. Selling benefits, not features is #email #marketing #copywriting 101:17. Maintain Message Match Between Email + Landing Page Copy You’ve sent out an awesome email. Your unsuspecting reader clicks, compelled by your copy, only to find the landing page doesn’t exactly sound like the email. Maybe the offer is different. Or, the theme of the copy isn’t quite aligned. Whatever the case may be, strive to maintain a consistent experience with your copy throughout the entire experience, from first click on a subject line, all the way through to a conversion on your landing page. Here’s a basic example of this done well, starting with a subject line from Adobe: Based on this text, one can assume the email will link to something with interesting photography from Tokyo. Once clicked, the headline on the body content makes it clear the reader is getting what they thought with this email: After clicking the button, the first thing you see is a blog header using the same banner image from the email: The body copy in the blog post also follows through on the story the reader expected based on the initial subject line: One consistent experience, from start to finish. That’s what marketers should always aim for. Make sure email copy matches the message on your destination landing page.18. Avoid Generic Templates There’s nothing wrong with using a template as a starting point. But, everyone has seen the same plain text email templates, repeatedly. So, if you’ve seen something similar sent before, it’s time to go back to the drawing board, and come up with something fresh. That’s all there is to this tip. Say no to generic templates. Writing outreach emails? Say no to generic templates.19. Develop a Distinctive Voice Everyone gets too much email in their inbox every day. To stand out, developing a distinctive brand voice is important. Create a brand voice chart similar to this one from Content Marketing Institute: Write more engaging #email copy by developing a distinctive #brand voice:20. Make Copy Skimmable Dense paragraphs of text typically perform poorly for email. So, keep sentences brief, and cut down paragraphs to a sentence or two (three at the max). Here’s an example from Siege Media that’s clear and easy to skim: Don't make readers work! Make your #email #marketing copy skimmable instead. 10 General Email Marketing Tips Here’s a roundup of basic (but often overlooked) tips that, while small, add up to delivering a better experience for your subscribers. Recommended Reading: The Best Email Calendar Template You Need to Manage Marketing Newsletters 21. Make it Simple to Unsubscribe Once you’ve got people on your list, you probably want to do everything you can to keep them there. So, why make it easy to unsubscribe? Because it creates a more positive experience. Someone might be interested in your brand, but just doesn’t want your emails anymore. If its tough to get off your list, that positive brand sentiment can quickly evaporate, to the extent they choose a competitor instead. This can be as simple as making the unsubscribe link clear and easy to find: In this example, the unsubscribe link is subtle and unobtrusive, yet easy to find for anyone looking for it. Making email unsubscribes easy creates a more positive experience with your brand.22. Don’t Pay For Lists There are lots of reasons you shouldn’t send emails to a paid list. Here are a handful: None of those people will understand why they’re getting email from a company that may or may not have ever heard about. A lot of those people are liable to unsubscribe and they won’t convert anyway. Worse, you could violate the CAN-SPAM Act. This could be extremely bad news for your business. Build your list fair and square, and avoid paying for lists. Avoid paying for #email #marketing lists:23. Use Mobile-Friendly Design Check out these mobile email stats from Campaign Monitor: Emails that don’t render properly on mobile devices may get deleted in under three seconds. At least 50% of email opens happen on mobile devices (an exact number is tough to pin down, but that’s a lot). Mobile users check email 3X more frequently than desktop users. 52% are less likely to buy from a company if their mobile experience is poor. What do all these numbers mean? In short, you need to provide subscribers with a strong mobile email experience. At a basic level, make sure you’re using responsive templates for designed emails (most modern email service providers should make this easy), and easily skimmable text for plain-text emails. If you’re working with a developer building HTML emails, explain the importance of optimizing for mobile devices (if they’re not already on board). Use the stats above to build your case. Are your marketing #emails mobile-friendly?24. Add Alt-Text to Images and Buttons Image alt-text  helps tell web browsers and email clients more about the contents of an image. It’s useful for two reasons: Helping the visually impaired understand what your images are. Providing context for images in case they can’t load. Here’s a brief tutorial on how to do this with Constant Contact (other email service providers work similarly): 25. Send Email at the Best Times for Most Opens and Clicks The best time to send email will differ depending on your audience. But, there’s been plenty of research done to give us some solid starting points. Follow these guidelines: Are you sending your #marketing #emails at the best times?26. Plan Your Email Schedule Around the Best Days to Send, Too Start with a schedule that looks like this: Here's how to pick the best days to send #marketing #email27. Manage Your Email Marketing Schedule on a Calendar Calendars and planning tools help build consistency. Consistency helps deliver results. Instead of slipping on your sending schedule, get it organized. If you haven’t downloaded the email calendar included in this post, grab it for free. Or, if you’re a customer, use its email integrations to map out all your sends (alongside the rest of your marketing projects and campaigns). If you’ve got some time, this demo recap video shows how it works: Email calendars make planning newsletter sends easier28. Optimize Your Email Sending Frequency Consistency is key to success. But, that doesn’t mean you should stick to doing things exactly the same way you always have, indefinitely. Smart marketers optimize their approach based on performance data over time. Email marketing should be no exception. Once a month, consider analyzing your email marketing sending frequency and note: Which times perform best? Which days perform best? Do open rates appear to drop off once a certain number of emails are sent? Are you getting a high number of complaints about excessive email (and do those complaints correlate with a drop in opens)? Gather this data using the in-app analytics in your email service provider. Then, adjust your schedule accordingly. Are you optimizing your #email sending frequency based on data and performance?29. Add Whitelisting Instructions to Your Emails Whitelisting  is a simple process email recipients can use to make sure messages from a certain sender go straight into their inbox (rather than a SPAM folder). According to Campaign Monitor: â€Å"Many email senders link to whitelist instructions from their email campaigns, to ensure that their campaigns are delivered straight to the inbox for as many recipients as possible. A common approach is to add a short message to your email content, like, â€Å"To keep receiving emails from us, please add us to your address book†. Head here to find a free code snippet  you can use to drop a link like this in your email. Make sure your emails get read! Learn all about whitelisting (and get 39 more great #email...30. Create Unique Email List Segments The subscribers on your email list may have unique interests or different backgrounds. Sending the same messages to different groups of people might not always get similar results from each one. For example, if you run an auto parts ecommerce site, customers interested in Honda Civic accessories might not be interested in information about pickup trucks. How could a marketer in this situation keep both groups equally engaged? By segmenting their email list based on interests. Here’s how to get started using four different email service providers (each of which integrate with ): MailChimp: Getting Started with Segments List segmentation in Campaign Monitor Active Campaign: How Do I Create a Segment of a List? Constant Contact: Create More Targeted Lists Using SegmentationUse list segmentation to make sure the right emails get to the right people 10 Email List Building Tips Without an email list, you’ll have no one to market toward. Use these 10 tips to build up your list and get more leads into the funnel. Recommended Reading: 21+ Easy Ways to Build an Email List That Will Skyrocket by 140% in 1 Year 31. Create Valuable Gated Content Upgrades Content upgrades are downloadable freebies gated behind an email opt-in form. To get these configured on your blog, website, or landing pages, you may need to get some developer help. But, once you’re ready to roll, here are some great ideas for content upgrades you can try: Templates. eBooks. PDF guides. Research reports. Slide presentations. White papers. Case studies. Ivan Kreimer wrote a great guide on creating content upgrades here. In the struggle to build an email list, content upgrades are your secret weapon.32. Include a Sticky CTA on Your Website Here’s an example from the Blog: If you don’t have the capability to set this up yourself, work with a developer to add an email signup CTA somewhere on your blog or website homepage. Use a CTA on your website to drive more #email signups33. Mention Subscriber Count to Leverage Social Proof Another note to make your sticky CTAs more effective: include some social proof. Mentioning your subscriber count (once you have some subscribers) shows potential leads that you’re offering something of value. Leverage social proof by mentioning your subscriber count in your email signup call-to-action:34. Include a Signup Link in Personal Emails If you email folks around your industry with your own work email account, drop a link in your signature to get your company’s email newsletters, too. If you email folks around your industry with your own work email account, drop a link in your...35. Launch a Contest (With an Email Opt-In Form) Contests and giveaways are a great way to gather email signups. You can do this in one of two ways: With a physical entry form (for brick-and-mortar stores). An online content with a signup landing page. Running a worthwhile contest can take a lot of effort. But, it’s worth it to build up a highly engaged email list. Fortunately, Matthew Barby has created an incredibly in-depth guide here. [Tweet "Contests are an awesome way to build #email #marketing lists:] 36. Run a List-Building Social Media Campaign If people are following you on social media, they’re obviously interested in your brand. So, why not get them onto your email list? Run a creative social campaign directing to your email signup page. customers can easily create cross-channel social campaigns: Create a social media campaign promoting your #email newsletter to get more sign-ups37. Optimize Your Email Opt-In Confirmation Process If you use a single opt-in process, email subscribers will be added to your list as soon as they complete a form. However, if you use a double opt-in process, subscribers will need to click a confirmation link on an email they’ll receive. The second option helps cut down on junk signups (if someone is going to bother to click the confirmation link, you know they really want to be on your list). But, if the confirmation email goes into a SPAM folder, you could miss out on subscribers. Follow your email service provider’s guidelines on using double opt-in processes effectively: MailChimp Campaign Monitor Active Campaign Constant Contact Use a double opt-in process to improve lead quality on your email list38. Use Wistia’s Turnstile to Turn Video Viewers Into Email Subscribers If you use Wistia for video hosting, don’t overlook using Turnstile  to add email opt-in forms to your videos. Find a video in your library and go to Timeline Actions: Then, click add Turnstile: You can then configure your video so viewers need to enter an email address to watch. Use Turnstile in @wistia to turn video viewers into email subscribers39. Try Exit Intent Pop-ups Once someone has spent some time on your site, make sure you don’t lose them after they leave. Exit intent pop-ups make it easy to capture email signups when people start to move their cursor to leave your site: Here are some exit intent popup examples  created with OptinMonster. Get more email signups with exit intent popups40. Add an Email Signup Link to Your Website Footer ’s Head of Demand Generation, Nathan Ellering, says you can expect a footer link to contribute around 1% to your overall list growth. But, they’re also extremely easy to add, and every little bit helps. Ask your developer if they can throw in a footer link to your email signup page.

Self Assessment Term Paper Example | Topics and Well Written Essays - 250 words

Self Assessment - Term Paper Example ) says that merchandise budget planning accounts for inventory shrinkage by indicating deviation between budgeted loses and loses causes by stock theft. Every merchandise budget factors in inventory loses expected as a result of conventional damages during stock handling, losses from discounts and those from general sales activities. In this context, any substantial divergence between the planned loss and actual losses after sales will account for inventory shrinkage. Sales = $26,000, stock 1 = $100,000 and stock 2 = $88,000. Difference in stock value = $12,000. This value represents inventory shrinkage within a single sales period of $26,000. Additions to stock is given by; (value of stock 1/sales) Ãâ€" (sales - inventory shrinkage). Additions = (100,000/26,000) Ãâ€" 14000 = $53,846. Based on the formula GMROI = Gross Margin Ãâ€" (Sales/Average Inventory Cost). Gross margin = 46/100. This means 1.3 = 0.46 Ãâ€" sales-to-stock ratio. Therefore, sales to stock ratio = 2.8:1. In this case, the stock-to-sales ratio for 6 months = 2.8 : 1. In retail marketing, the concept of stock-to-sales ratio shows the relationship between the quantity of inventory in stock and the amount of sales. In August, there will be a high stock-to-sales ratio as compared to that of September. According to Toomey (2010), a high ratio in August means that substantial value of capital is tied up in inventory with little sales. On the contrary, September comes with significant sales; hence the ratio reduces as inventory value melts away due to increasing sales. This rule helps retail managers to acknowledge the fact that approximately 80% of sales will come from 20% of the entire stock. On the contrary, 20% of the stock levels will cause 80% of the losses incurred during sales. According to Toomey (2010), the Pareto rule helps retail managers to focus on only 20% of the inventory levels. This rule should serve as a reminder that managers should focus on controlling inventory levels of fast-selling